Heath McDonald

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Adam KargAssociate ProfessorAdresse e-mail validée de swin.edu.au
Daniel FunkTemple UniversityAdresse e-mail validée de temple.edu
Civilai LeckieSwinburne University of TechnologyAdresse e-mail validée de swin.edu.au
Daniel LockBournemouth UniversityAdresse e-mail validée de bournemouth.ac.uk
Jason DoyleGriffith UniversityAdresse e-mail validée de griffith.edu.au
Stewart AdamHonorary Associate Professor of Marketing, Deakin UniversityAdresse e-mail validée de deakin.edu.au
Kevin FiloGriffith UniversityAdresse e-mail validée de griffith.edu.au
Thilo KunkelTemple UniversityAdresse e-mail validée de temple.edu
Lisa McQuilkenSenior Lecturer, Deakin UniversityAdresse e-mail validée de deakin.edu.au
Andrea VocinoDeakin UniversityAdresse e-mail validée de deakin.edu.au
Frank AlpertAssociate Professor of Marketing UQ Business School, University of QueenslandAdresse e-mail validée de business.uq.edu.au
Constantino StavrosProfessor of Marketing, RMIT UniversityAdresse e-mail validée de rmit.edu.au
Kostas AlexandrisAristotle University of ThessalonikiAdresse e-mail validée de phed.auth.gr
Nichola RobertsonAssociate Professor, Marketing, Deakin UniversityAdresse e-mail validée de deakin.edu.au
Daniel RayneLecturer of Marketing, RMIT UniversityAdresse e-mail validée de rmit.edu.au
Yuhei InoueProfessor of Sport Management, University of Illinois Urbana-ChampaignAdresse e-mail validée de illinois.edu
Julian VieceliSenior lecturer in Marketing, Swinburne University of TechnologyAdresse e-mail validée de swin.edu.au
Byron SharpProfessor of Marketing Science, Ehrenberg-Bass Institute, University of South AustraliaAdresse e-mail validée de unisa.edu.au
James DuFlorida State UniversityAdresse e-mail validée de fsu.edu
Bradley J. BakerTemple UniversityAdresse e-mail validée de temple.edu

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Heath McDonald

Dean and Professor of Marketing , RMIT University

Adresse e-mail validée de rmit.edu.au - Page d'accueil

Marketing Subscription markets Sport Marketing Sport Consumer Behavior


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Consumer behaviour in sport and events D Funk Routledge, 2008	469	2008
A comparison of online and postal data collection methods in marketing research H McDonald, S Adam Marketing Intelligence & Planning 21 (2), 85-95, 2003	349	2003
Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment Y Inoue, DC Funk, H McDonald Journal of business research 75, 46-56, 2017	223	2017
Sport consumer behaviour: Marketing strategies K Alexandris, H McDonald, D Funk Routledge, 2016	183	2016
Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption JP Doyle, K Filo, D Lock, DC Funk, H McDonald Sport Management Review 19 (5), 506-519, 2016	159	2016
The factors influencing churn rates among season ticket holders: an empirical analysis. H McDonald Journal of Sport Management 24 (6), 676-701, 2010	147	2010
Examining customer evaluations across different self-service technologies N Robertson, H McDonald, C Leckie, L McQuilken Journal of Services Marketing 30 (1), 88-102, 2016	137	2016
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification D Lock, DC Funk, JP Doyle, H McDonald Journal of Sport Management 28 (2), 119-135, 2014	137	2014
The development and change of brand associations and their influence on team loyalty over time T Kunkel, JP Doyle, DC Funk, J Du, H McDonald Journal of Sport Management 30 (2), 117-134, 2016	127	2016
Managing co-creation in professional sports: The antecedents and consequences of ritualized spectator behavior H McDonald, AJ Karg Sport Management Review 17 (3), 292-309, 2014	115	2014
Fantasy sport participation as a complement to traditional sport consumption AJ Karg, H McDonald Sport Management Review 14 (4), 327-346, 2011	113	2011
‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing JP Doyle, D Lock, DC Funk, K Filo, H McDonald Sport Management Review 20 (2), 184-197, 2017	105	2017
Understanding the antecedents to public interest and engagement with heritage H McDonald European Journal of Marketing 45 (5), 780-804, 2011	104	2011
A defection analysis of lapsed season ticket holders: a consumer and organizational study. H McDonald, C Stavros Sport Marketing Quarterly 16 (4), 218-229, 2007	104	2007
Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty JP Doyle, K Filo, H McDonald, DC Funk Sport Management Review 16 (3), 285-297, 2013	93	2013
Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation H McDonald, AJ Karg, A Vocino Sport Management Review 16 (1), 41-53, 2013	93	2013
The uniqueness of sport: Testing against marketing's empirical laws BJ Baker, H McDonald, DC Funk Sport Management Review 19 (4), 378-390, 2016	85	2016
Leveraging fans' global football allegiances to build domestic league support H McDonald, AJ Karg, D Lock Asia Pacific journal of marketing and logistics 22 (1), 67-89, 2010	82	2010
Are sport consumers unique? Consumer behavior within crowded sport markets H Fujak, S Frawley, H McDonald, S Bush Journal of Sport Management 32 (4), 362-375, 2018	76	2018
CSR, relationship quality, loyalty and psychological connection in sports MW Nyadzayo, C Leckie, H McDonald Marketing Intelligence & Planning 34 (6), 883-898, 2016	76	2016

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