Bahtiar Mohamad, PhD

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Citations	2108	1680
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Coauteurs

Hassan Abu BakarProfessor, Othman Yeop Abdullah Graduate School of Business, Universiti Utara MalaysiaAdresse e-mail validée de uum.edu.my
Haslina HalimAssociate Professor, Universiti Utara MalaysiaAdresse e-mail validée de uum.edu.my
Adamu Abbas AdamuFaculty of Applied Communication - Multimedia University, MalaysiaAdresse e-mail validée de mmu.edu.my
Mustaffa, Che SuProfessor of Organizational Communication, Universiti Utara MalaysiaAdresse e-mail validée de uum.edu.my
Ahmed Rageh IsmailAssociate ProfessorAdresse e-mail validée de aou.edu.eg
Syed Hassan RazaAssociate Professor, School of Media and Communication, Taylor's UniversityAdresse e-mail validée de taylors.edu.my
Nik Adzrieman B. Abd Rahman, PhDSenior LecturerAdresse e-mail validée de uum.edu.my
Ridwan Adetunji RajiAssistant Professor, Zayed UniversityAdresse e-mail validée de zu.ac.ae
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityAdresse e-mail validée de mdx.ac.uk
Dr. Bang NguyenRetired Professor of Marketing, PhD (Oxford Brookes University)Adresse e-mail validée de oxfordbrookes.net
Dewi K Soedarsonocommunication science from padjadjaran universityAdresse e-mail validée de telkomuniversity.ac.id
Rossella GambettiProfessor of Branding and Consumer Culture; Labcom, Università CattolicaAdresse e-mail validée de unicatt.it
Agus Hari WibowoUniversitas Sebelas MaretAdresse e-mail validée de staff.uns.ac.id
Joko Sadoso Priyouniversitas sebelas maretAdresse e-mail validée de staff.uns.ac.id
Jafri ZulkepliAssoc. Prof. Dr.Adresse e-mail validée de uum.edu.my
Dr. Moneeba IftikharPh.D in Mass Communication , Dept. of Mass Communication,LAHORE COLLEGE FOR WOMEN UNIVERSITYAdresse e-mail validée de lcwu.edu.pk
Nilüfer Pembecioğluİstanbul ÜniversitesiAdresse e-mail validée de istanbul.edu.tr
ogadi EmenyeonuUniversity of SharjahAdresse e-mail validée de sharjah.ac.ae
Chandrakantan SubramaniamProfessorAdresse e-mail validée de uum.edu.my
Choo Ling SuanAsssistant ProfessorAdresse e-mail validée de xmu.edu.my

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Bahtiar Mohamad, PhD

Associate Professor of Corporate Communication and Strategy, Universiti Utara Malaysia

Adresse e-mail validée de uum.edu.my - Page d'accueil

Corporate Communication Public Relations Corporate Identity Corporate Branding Crisis Communication


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Managing Digital Marketing Communication of Coffee Shop Using Instagram DK Soedarsono, B Mohamad, AA Adamu, KA Pradita International Journal of Interactive Mobile Technologies 14 (5), 108-118, 2020	138	2020
Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia AR Ismail, B Nguyen, J Chen, TC Melewar, B Mohamad Young Consumers 22 (1), 112-130, 2021	115	2021
An examination of the effects of service quality and customer satisfaction on customer loyalty in the hotel industry JS Priyo, B Mohamad, RR Adetunji International Journal of Supply Chain Management 8 (1), 653-663, 2019	93	2019
LMX quality, supervisory communication and team-oriented commitment: A multilevel analysis approach H Abu Bakar, CS Mustaffa, B Mohamad Corporate Communications: An International Journal 14 (1), 11-33, 2009	93	2009
Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education sector B Mohamad, HA Bakar, NAA Rahman Jurnal Manajemen Pemasaran 2 (2), 81-89, 2007	77	2007
Youth online political participation: The role of Facebook use, interactivity, quality information and political interest SD Abdu, B Mohamad, S Muda SHS Web of Conferences 33, 00080, 2017	76	2017
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands? RA Raji, S Mohd Rashid, S Mohd Ishak, B Mohamad Journal of Promotion Management 26 (1), 19-49, 2020	74	2020
Youth offline political participation: Trends and role of social media B Mohamad, SD Abdu, H Halim Jurnal Komunikasi: Malaysian Journal of Communication 34 (3), 192-207, 2018	72	2018
The effects of advertising appeals on consumers’ behavioural intention towards global brands SH Raza, HA Bakar, B Mohamad Journal of Islamic Marketing 11 (2), 440-460, 2020	67	2020
Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm SH Raza, H Abu Bakar, B Mohamad Journal of Business and Retail Management Research 12 (2), 185-193, 2017	60	2017
Sustainability through TQM practices in the food and beverages industry MD Akanmu, MG Hassan, B Mohamad, N Nordin International Journal of Quality & Reliability Management 40 (2), 335-364, 2021	53	2021
Superior–subordinate communication dimensions and working relationship: Gender preferences in a Malaysian organization HA Bakar, B Mohamad, CS Mustafa Journal of Intercultural Communication Research 36 (1), 51-69, 2007	53	2007
Antecedents of internal crisis communication and its consequences on employee performance AA Adamu, B Mohamad, NAA Rahman International Review of Management and Marketing 6 (7), 33-41, 2016	52	2016
Expatriate adjustment: Validating multicultural personality trait among self-initiated academic expatriates H Halim, HA Bakar, B Mohamad Procedia-Social and Behavioral Sciences 155, 123-129, 2014	50	2014
A reliable and valid measurement scale for assessing internal crisis communication AA Adamu, B Mohamad Journal of Communication Management 23 (2), 90-108, 2019	46	2019
Shared Cultural Characteristics Similarities in Malaysia’s Multi-ethnic Society H Abu Bakar, B Mohamad, H Halim, C Subramaniam, LS Choo Journal of Intercultural Communication Research 47 (3), 243-267, 2018	41	2018
Advertising appeals and Malaysian culture norms: Scale content validation SH Raza, H Abu Bakar, B Mohamad Journal of Asian Pacific Communication 28 (1), 61-82, 2018	41	2018
Corporate communication management (CCM) and organisational performance: a review of the current literature, conceptual model and research propositions B Mohamad, HA Bakar, H Halim, AR Ismail Procedia-Social and Behavioral Sciences 155, 115-122, 2014	41	2014
Developing a strategic model of internal crisis communication: Empirical evidence from Nigeria AA Adamu, B Mohamad International Journal of Strategic Communication 13 (3), 233-254, 2019	40	2019
Antecedents and Consequences of Corporate Communication Management: An Agenda for Future Research. B Mohamad, B Nguyen, TC Melewar, R Gambetti The Bottom Line 31 (1), 56-75, 2018	38	2018

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