| Toward an integrated model of consumer reactance: a literature analysis DD Amarnath, UP Jaidev Management Review Quarterly 71, 41-90, 2021 | 59 | 2021 |
| Pre-Training, During-Training and Post-Training Activities as Predictors of Transfer of Training. UP Jaidev, S Chirayath IUP Journal of Management Research 11 (4), 2012 | 52 | 2012 |
| A Study on the Relationship Between Demographic Factor and e-Learning Readiness among Students in Higher Education DUP B. Naresh , Dr. D. Bhanu Sree Reddy Global Management Review 10 (4), 1-11, 2016 | 42 | 2016 |
| Antecedents of online purchase intention in the context of social commerce R Shekhar, UP Jaidev International Journal of Applied Management Science 12 (1), 68-95, 2020 | 31 | 2020 |
| How pedagogical blogging helps prepare students for intercultural communication in the global workplace U Jaidev Language and Intercultural Communication 14 (1), 132-139, 2014 | 18 | 2014 |
| A review of theories that support transfer of training UP Jaidev International Journal of Science and Research 3 (9), 956-959, 2014 | 12 | 2014 |
| Consumer reactance. A review of research methodologies D Dhanya, U Jaidev International Journal of Pure and Applied Mathematics 118 (18), 4449-4467, 2018 | 8 | 2018 |
| Price perception & continued intention to buy organic food: A mediated moderation model KM Priya, UP Jaidev Academy of Marketing Studies Journal 26 (2), 2022 | 7 | 2022 |
| Perceived personalization, privacy concern, e-WOM and consumers' click through intention in social advertising D Dhanya, UP Jaidev Research Anthology on Privatizing and Securing Data, 1880-1898, 2021 | 7 | 2021 |
| Transfer climate and transfer of training: The mediating role of transfer intention in hospitality organisations UP Jaidev International Journal of Services and Operations Management 31 (1), 19-39, 2018 | 7 | 2018 |
| The Role of Ambient Ad Attitude and Brand Attitude as Predictors of Purchase Intention R Shekhar, UP Jaidev National Conference on Marketing and Sustainable Development, 2017 | 5 | 2017 |
| Intention to use mobile wallets: An application of the technology acceptance model R Shekhar, UP Jaidev International Journal of Applied Management Science 14 (3), 258-280, 2022 | 4 | 2022 |
| Determinants of environmentally conscious consumer behavior UP Jaidev, D Dhanya, R Shekhar Man In India 97 (20), 93-105, 2018 | 4 | 2018 |
| A review on the concept of sentiment analysis and its role in marketing strategies for e-commerce BS Reddy, UP Jaidev Iioab Journal 7 (5), 216-224, 2016 | 4 | 2016 |
| Socio-Psychological Determinants of quality of work life among Academicians UP Jaidev International Journal of Science and Research 4 (8), 2039-2043, 2013 | 4 | 2013 |
| Gender Differences in Consumer Shopping Styles in India. UP Jaidev, DD Amarnath Pertanika Journal of Social Sciences & Humanities 26 (3), 2018 | 3 | 2018 |
| The influences of learning goal orientation and general self-efficacy on transfer of training among engineering students UP Jaidev, S Chirayath International Journal of Science and Research 2 (5), 311-14, 2013 | 3 | 2013 |
| Personality and Psychological Predictors of Instagram Personalized Ad Avoidance DD Amarnath, UP Jaidev International Journal of E-Business Research (IJEBR) 19 (1), 1-22, 2023 | 1 | 2023 |
| Mobile wallet app engagement and word of mouth recommendation: an exploration of antecedents R Shekhar, UP Jaidev International Journal of Enterprise Network Management 14 (1-2), 161-192, 2023 | 1 | 2023 |
| Antecedents of Customer Attitude and Purchase Intention towards Private Label Food Brands UP Jaidev, D Dhanya National Conference on Marketing and Sustainable Development October 13, 14, 2017 | 1 | 2017 |
RISHABH SHEKHARAssistant Professor, Symbiosis International University, Symbiosis center for management studiesAdresse e-mail validée de scmsnagpur.edu.in