Jonas Heller

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	Toutes	Depuis 2020
Citations	2750	2662
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Coauteurs

Dominik MahrProfessor for Digital Innovation and MarketingAdresse e-mail validée de maastrichtuniversity.nl
Ko de RuyterKing's College, King's Business School, London, United KingdomAdresse e-mail validée de kcl.ac.uk
Mathew ChylinskiAdresse e-mail validée de unsw.edu.au
Tim HilkenAssistant Professor in Marketing, Maastricht University School of Business and EconomicsAdresse e-mail validée de maastrichtuniversity.nl
Debbie Isobel KeelingUniversity of SussexAdresse e-mail validée de sussex.ac.uk
Maja Golf-PapezAssociate Professor in MarketingAdresse e-mail validée de sussex.ac.uk
Thomas LeclercqAssociate Professor, IESEG School of ManagementAdresse e-mail validée de ieseg.fr
Karim SidaouiRadboud UniversityAdresse e-mail validée de ru.nl
Susan SteadAssistant Professor, RWTH University Aachen, TIME Research AreaAdresse e-mail validée de time.rwth-aachen.de
Robert CiuchitaAssociate Professor, Hanken School of EconomicsAdresse e-mail validée de hanken.fi
Sarah KöcherAssistant Professor of Digital Marketing, Kiel UniversityAdresse e-mail validée de bwl.uni-kiel.de
Sören KöcherTU Dortmund UniversityAdresse e-mail validée de tu-dortmund.de
Philipp A. RauschnabelUniversität der Bundeswehr MünchenAdresse e-mail validée de unibw.de
Roberta Di PalmaPh.D. Candidate, Maastricht University School of Business and EconomicsAdresse e-mail validée de maastrichtuniversity.nl
Silke HeroldPhD Candidate, Maastricht UniversityAdresse e-mail validée de maastrichtuniversity.nl
Elisabeth BrüggenMaastricht UniversityAdresse e-mail validée de maastrichtuniversity.nl
Christian HinschProfessor of Marketing, Grand Valley State UniversityAdresse e-mail validée de gvsu.edu
Reto FelixAssociate Professor of Marketing, University of Texas Rio Grande ValleyAdresse e-mail validée de utrgv.edu
Ekaterina GlebovaUniversity Paris SaclayAdresse e-mail validée de universite-paris-saclay.fr
Professor Timothy JungChair Professor of XR, Director of AR & VR Hub, Manchester Metropolitan UniversityAdresse e-mail validée de mmu.ac.uk

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Jonas Heller

Assistant Professor in Marketing, Maastricht University School of Business and Economics

Adresse e-mail validée de maastrichtuniversity.nl - Page d'accueil

Digital & Services Marketing Immersive Realities AR VR Decision Making


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing 12 (4), 509-523, 2018	361	2018
Let me imagine that for you: transforming the retail frontline through augmenting customer mental imagery ability J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (2), 94-114, 2019	328	2019
Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal 28 (4), 374-384, 2020	291	2020
Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing J Heller, M Chylinski, K de Ruyter, D Mahr, DL Keeling Journal of Retailing 95 (4), 228-244, 2019	267	2019
The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020	245	2020
Embracing Falsity through the Metaverse: The Case of Synthetic Customer Experiences M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ... BUSINESS HORIZONS, 2022	227	2022
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr Psychology & Marketing 39 (3), 495-507, 2022	153	2022
What’s mine is a hologram? How shared Augmented Reality augments psychological ownership A Carrozzi, M Chylinski, J Heller, T Hilken, D Keeling, K de Ruyter Journal of Interactive Marketing 48, 71-88, 2019	140	2019
Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr Journal of Service Research 24 (1), 84–103, 2021	130	2021
Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr Journal of Advertising 49 (2), 109-124, 2020	97	2020
It is really not a game: An integrative review of gamification for service research R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead Journal of Service Research 26 (1), 3-20, 2023	66	2023
The effects of inner packaging color on the desirability of food P Van Esch, J Heller, G Northey Journal of Retailing and Consumer Services 50, 94-102, 2019	61	2019
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next generation experiences with reality enhancing technologies T Hilken, DI Keeling, M Chylinski, K de Ruyter, J Heller, D Mahr, ... Psychology & Marketing, 2022	59	2022
Dynamic capabilities for digital procurement transformation: a systematic literature review S Herold, J Heller, F Rozemeijer, D Mahr International Journal of Physical Distribution & Logistics Management 53 (4 …, 2023	41	2023
The moderating influence of country of origin information seeking on homophily and product satisfaction P Van Esch, G Northey, S Duffy, J Heller, M Striluk Country of Origin Effect, 40-56, 2020	39	2020
More than meets the eye: In-store retail experiences with augmented reality smart glasses P Pfeifer, T Hilken, J Heller, S Alimamy, R Di Palma Computers in Human Behavior 146, 107816, 2023	32	2023
Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence T Hilken, J Heller, DI Keeling, M Chylinski, D Mahr, K de Ruyter Journal of Interactive Marketing 57 (2), 356-375, 2022	32	2022
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality PA Rauschnabel, R Felix, J Heller, C Hinsch Computers in Human Behavior 154, 108105, 2024	30	2024
Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality T Hilken, M Chylinski, K de Ruyter, J Heller, DI Keeling Journal of Service Management 33 (4/5), 657-674, 2022	28	2022
An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead J Heller, D Mahr, K de Ruyter, E Schaap, T Hilken, DI Keeling, M Chylinski, ... Computers in Human Behavior 143, 107697, 2023	21	2023

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