Prof. Dr. Carsten Baumgarth

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Lars BinckebanckPräsident, Hamburger Fern-HochschuleAdresse e-mail validée de hamburger-fh.de
Holger J. SchmidtProfessor of Marketing, Koblenz University of Applied SciencesAdresse e-mail validée de hs-koblenz.de
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PTAdresse e-mail validée de utwente.nl
Heiner EvanschitzkyAlliance Manchester Business School, The University of ManchesterAdresse e-mail validée de manchester.ac.uk
Mats UrdeAssociate Professor, Lund University School of Economics and ManagementAdresse e-mail validée de fek.lu.se
j scott armstrongThe Wharton School, University of PennsylvaniaAdresse e-mail validée de wharton.upenn.edu
Florian LückenbachKoblenz University of Applied ScinecesAdresse e-mail validée de hs-koblenz.de
Martin EisendEuropean University ViadrinaAdresse e-mail validée de europa-uni.de
Bahar CeritogluMarmara Üniversitesi Pazarlama DoçentiAdresse e-mail validée de marmara.edu.tr
Prof. Dr. Andreas HesseKoblenz University of Applied SciencesAdresse e-mail validée de andreashesse.de
Stuart RoperProfessor of Marketing, Newcastle Business School, Northumbria UniversityAdresse e-mail validée de northumbria.ac.uk
Samuel Yaw KusiUniversity of Bradford (UK)Adresse e-mail validée de bradford.ac.uk
Peter GabrielssonProfessor of International Marketing, University of VaasaAdresse e-mail validée de uwasa.fi
Jochen KochProfessor for Management and Organization, European University ViadrinaAdresse e-mail validée de europa-uni.de
Joern RedlerMainz University of Applied SciencesAdresse e-mail validée de hs-mainz.de
Karsten KilianProfessor für Marken- und Medienmanagement, Hochschule Würzburg-SchweinfurtAdresse e-mail validée de markenlexikon.com
GÜLPINAR KELEMCIProfessor der Marketing, Marmara UniversityAdresse e-mail validée de marmara.edu.tr
Roland M. MuellerProfessor at Berlin School of Economics and Law, and Guest Professor at Twente UniversityAdresse e-mail validée de hwr-berlin.de
Andreas StrebingerProfessor of Marketing

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Prof. Dr. Carsten Baumgarth

HWR Berlin - Berlin School of Economics and Law

Adresse e-mail validée de cbaumgarth.net - Page d'accueil

Brand Management Arts and Cultural Management B2B marketing Empirical Research Methods.CSR brands


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Markenpolitik: Markenwirkungen-Markenführung-Markencontrolling C Baumgarth Springer-Verlag, 2008	650*	2008
Brand orientation and market orientation—From alternatives to synergy M Urde, C Baumgarth, B Merrilees Journal of Business research 66 (1), 13-20, 2013	600	2013
How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’in a business-to-business setting C Baumgarth, M Schmidt Industrial Marketing Management 39 (8), 1250-1260, 2010	527	2010
“Living the brand”: brand orientation in the business‐to‐business sector C Baumgarth European Journal of Marketing, 2010	492	2010
Replication research's disturbing trend H Evanschitzky, C Baumgarth, R Hubbard, JS Armstrong Journal of Business Research 60 (4), 411-415, 2007	369	2007
Markenpolitik: Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte C Baumgarth Springer-Verlag, 2014	217	2014
Evaluations of co‐brands and spill‐over effects: Further empirical results C Baumgarth Journal of Marketing Communications 10 (2), 115-131, 2004	190	2004
Wirkungen des Co-Brandings: Erkenntnisse durch Mastertechnikpluralismus C Baumgarth Springer-Verlag, 2003	179	2003
Brand orientation of museums: Model and empirical results C Baumgarth International Journal of Arts Management, 30-45, 2009	167	2009
Brand orientation: Past, present, and future C Baumgarth, B Merrilees, M Urde Journal of marketing management 29 (9-10), 973-980, 2013	132	2013
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model HJ Schmidt, C Baumgarth Journal of Brand Management, 1-16, 2018	126	2018
Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test C Baumgarth, L Binckebanck Journal of Product & Brand Management 20 (6), 487-498, 2011	106	2011
Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE) S Kristal, C Baumgarth, C Behnke, J Henseler Journal of Product & Brand Management 25 (3), 247-261, 2016	84	2016
Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock S Kristal, C Baumgarth, J Henseler Journal of Business Research 114, 240-253, 2020	71	2020
Brand management and the world of the arts: Collaboration, co-operation, co-creation, and inspiration C Baumgarth Journal of Product & Brand Management 27 (3), 237-248, 2018	69	2018
Markenpolitik: Markenwirkungen—Markenführung—Markenforschung C Baumgarth Springer-Verlag, 2013	66	2013
“Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists S Kristal, C Baumgarth, J Henseler Journal of Product & Brand Management 27 (3), 334-347, 2018	65	2018
Pop-up-Stores im Modebereich–Erfolgsfaktoren einer vergänglichen Form der Kundeninspiration C Baumgarth, OL Kastner Marketing Review St. Gallen 29, 34-45, 2012	64	2012
Methoden zur Markenfitanalyse C Baumgarth planung & analyse 27 (5), 48-51, 2000	61	2000
Brands in the arts and culture sector C Baumgarth, D O’Reilly Arts Marketing: An International Journal 4 (1/2), 2-9, 2014	56	2014

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