Amitava Chattopadhyay

Citée par

	Toutes	Depuis 2020
Citations	9906	2842
indice h	40	25
indice i10	58	39

620

310

155

465

19901991199219931994199519961997199819992000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024202535 36 36 44 45 47 42 55 64 57 71 109 108 129 113 169 182 203 273 301 282 347 368 431 513 478 590 543 612 565 578 575 551 525 552 61

Accès public

Tout afficher

4 articles

0 article

disponibles

non disponibles

Sur la base des exigences liées au financement

Coauteurs

Gerald Joseph GornDepartment of management and marketingAdresse e-mail validée de polyu.edu.hk
Darren DahlProfessor of Marketing, University of British ColumbiaAdresse e-mail validée de sauder.ubc.ca
Haiyang YangJohns Hopkins UniversityAdresse e-mail validée de jhu.edu
Antonios StamatogiannakisAssistant Professor of Marketing, IE Business School - IE UniversityAdresse e-mail validée de ie.edu
Klaus WertenbrochINSEAD, Professor of Marketing and Novartis Chaired Professor of Management and the EnvironmentAdresse e-mail validée de insead.edu
Anaimalai MuthukrishnanMarketing HKAdresse e-mail validée de ust.hk
Rajeev BatraUniversity of Michigan, Ross School of BusinessAdresse e-mail validée de umich.edu
Miguel BrendlProfessor of MarketingAdresse e-mail validée de unibas.ch
Monica WadhwaAdresse e-mail validée de temple.edu
Jacob GoldenbergInterdisciplinary Center Hertzelia, Visiting Professor Columbia UniversityAdresse e-mail validée de idc.ac.il
Sarit MoldovanDepartment of Management and Economics, The Open University of IsraelAdresse e-mail validée de openu.ac.il
Peter R. DarkeProfessor of Marketing, Schulich School of Business, York UniversityAdresse e-mail validée de schulich.yorku.ca
niraj dawarFounder, Brand Strategy GroupAdresse e-mail validée de brandstrategy.group
Aysegul OzsomerProfessor of Marketing, Koç UniversityAdresse e-mail validée de ku.edu.tr
Ziv CarmonINSEADAdresse e-mail validée de insead.edu
Luc WathieuProfessor, Georgetown University McDonough School of BusinessAdresse e-mail validée de georgetown.edu
Anirban MukherjeeAvyayam HoldingsAdresse e-mail validée de avyayamholdings.com
fang wanProfessor of Marketing, Asper School of Business, University of ManitobaAdresse e-mail validée de umanitoba.ca
Laurette DubéProfessor, James McGill Chair of Consumer and Lifestyle Psychology, McGill UniversityAdresse e-mail validée de mcgill.ca
Dilip SomanProfessorAdresse e-mail validée de rotman.utoronto.ca

Suivre

Amitava Chattopadhyay

INSEAD--The GlaxoSmithKline Chaired Professor of Corporate Innovation Innovation

Adresse e-mail validée de insead.edu - Page d'accueil

Brand Strategy Innovation Emerging Markets Firms Customer Centricity Sustainability


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Effects of color as an executional cue in advertising: They're in the shade GJ Gorn, A Chattopadhyay, T Yi, DW Dahl Management science 43 (10), 1387-1400, 1997	787	1997
Waiting for the web: how screen color affects time perception GJ Gorn, A Chattopadhyay, J Sengupta, S Tripathi Journal of marketing research 41 (2), 215-225, 2004	678	2004
Consumer control and empowerment: a primer L Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ... Marketing Letters 13, 297-305, 2002	565	2002
Humor in advertising: The moderating role of prior brand evaluation A Chattopadhyay, K Basu Journal of Marketing Research 27 (4), 466-476, 1990	538	1990
Salience effects in brand recall JW Alba, A Chattopadhyay Journal of Marketing Research 23 (4), 363-369, 1986	532	1986
Effects of context and part-category cues on recall of competing brands JW Alba, A Chattopadhyay Journal of Marketing Research 22 (3), 340-349, 1985	532	1985
Rethinking marketing programs for emerging markets NDN Dawar, A Chattopadhyay Long Range Planning 35 (5), 457-474, 2002	505	2002
The use of visual mental imagery in new product design DW Dahl, A Chattopadhyay, GJ Gorn* Journal of marketing research 36 (1), 18-28, 1999	378	1999
Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments Y Jiang, GJ Gorn, M Galli, A Chattopadhyay Journal of Consumer Research 42 (5), 709-726, 2016	374	2016
The different roles of product originality and usefulness in generating word-of-mouth S Moldovan, J Goldenberg, A Chattopadhyay International Journal of Research in Marketing 28 (2), 109-119, 2011	354	2011
Facilitating and rewarding creativity during new product development JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn Journal of Marketing 75 (4), 53-67, 2011	337	2011
The situational importance of recall and inference in consumer decision making A Chattopadhyay, JW Alba Journal of Consumer Research 15 (1), 1-12, 1988	310	1988
The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context L Jiang, J Hoegg, DW Dahl, A Chattopadhyay Journal of Consumer Research 36 (5), 778-791, 2010	286	2010
On the perceived value of money: The reference dependence of currency numerosity effects K Wertenbroch, D Soman, A Chattopadhyay Journal of Consumer Research 34 (1), 1-10, 2007	216	2007
Name letter branding: Valence transfers when product specific needs are active CM Brendl, A Chattopadhyay, BW Pelham, M Carvallo Journal of Consumer Research 32 (3), 405-415, 2005	216	2005
Managing brand experience: The market contact audit™ A Chattopadhyay, JL Laborie Journal of Advertising Research 45 (1), 9-16, 2005	216	2005
Hearing voices: The impact of announcer speech characteristics on consumer response to broadcast advertising A Chattopadhyay, DW Dahl, RJB Ritchie, KN Shahin Journal of Consumer Psychology 13 (3), 198-204, 2003	194	2003
Does attitude toward the ad endure? The moderating effects of attention and delay A Chattopadhyay, P Nedungadi Journal of Consumer Research 19 (1), 26-33, 1992	188	1992
The impact of moods generated by television programs on responses to advertising M Mathur, A Chattopadhyay Psychology & Marketing 8 (1), 59-77, 1991	187	1991
To zap or not to zap: A study of the determinants of channel switching during commercials S Siddarth, A Chattopadhyay Marketing Science 17 (2), 124-138, 1998	180	1998

Le système ne peut pas réaliser cette opération maintenant. Veuillez réessayer plus tard.

Articles 1–20

Nombre de citations par an

Citations en double

Citations fusionnées

Ajouter les coauteursCoauteurs

Suivre

Citée par

Coauteurs