Byron Sharp

Citée par

	Toutes	Depuis 2020
Citations	9575	3140
indice h	38	23
indice i10	85	54

700

350

175

525

2000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024202564 56 62 82 108 116 147 175 194 228 285 287 354 481 463 477 622 649 650 650 657 626 695 573 543 44

Accès public

Tout afficher

1 article

0 article

disponibles

non disponibles

Sur la base des exigences liées au financement

Coauteurs

Jenni RomaniukEhrenberg-Bass Institute, University of South AustraliaAdresse e-mail validée de MarketingScience.info
John DawesEhrenberg-Bass Institute, UniSA BusinessAdresse e-mail validée de marketingscience.info
Malcolm WrightProfessor of Marketing, Massey UniversityAdresse e-mail validée de massey.ac.nz
Prof Rachel KennedyEhrenberg Bass Institute for Marketing Science, University of South AustraliaAdresse e-mail validée de marketingscience.info
Anne SharpUniversity of South AustraliaAdresse e-mail validée de marketingscience.info
Erica RiebeEhrenberg-Bass Institute, University of South AustraliaAdresse e-mail validée de unisa.edu.au
Emma K. MacdonaldProfessor, Strathclyde Business School, University of Strathclyde, Scotland, UKAdresse e-mail validée de strath.ac.uk
Professor Karen Nelson-FieldUniversity of AdelaideAdresse e-mail validée de amplifiedintelligence.com.au
Virginia BealEhrenberg-Bass InstituteAdresse e-mail validée de marketingscience.info
Carl DriesenerUniversity of South AustraliaAdresse e-mail validée de unisa.edu.au
Andrew S C EhrenbergEhrenberg-Bass Institute, University of South AustraliaAdresse e-mail validée de marketingscience.info
Nicole HartnettUniversity of South AustraliaAdresse e-mail validée de marketingscience.info
Nick DanenbergEhrenberg-Bass Institute for Marketing Science, University of South AustraliaAdresse e-mail validée de marketingscience.info
Philip SternEhrenberg-Bass Institute for Marketing Science, UNiSA and University of ExeterAdresse e-mail validée de exeter.ac.uk
Magda Nenycz-ThielProfessor of Marketing, University of South AustraliaAdresse e-mail validée de unisa.edu.au
Gerald GoodhardtEmeritus Professor, City UniversityAdresse e-mail validée de goodhardt.com
Luke GreenacreSenior Lecturer in Marketing, Monash UniversityAdresse e-mail validée de monash.edu
Giang TrinhEhrenberg-Bass Institute University of South AustraliaAdresse e-mail validée de marketingscience.info
Cathy NguyenLecturer / Researcher, Ehrenberg-Bass Institute, University of South AustraliaAdresse e-mail validée de marketingscience.info
Professor Sharyn Rundle-ThieleFounding Director, Social Marketing@Griffith, Griffith UniversityAdresse e-mail validée de griffith.edu.au

Suivre

Byron Sharp

Professor of Marketing Science, Ehrenberg-Bass Institute, University of South Australia

Adresse e-mail validée de unisa.edu.au - Page d'accueil

Marketing Consumer Behaviour Advertising


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
Loyalty programs and their impact on repeat-purchase loyalty patterns B Sharp, A Sharp International Journal of Research in Marketing 14 (5), 473-486, 1997	1597	1997
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product::: A Replication EK Macdonald, BM Sharp Journal of Business Research 48 (1), 5-15, 2000	1443	2000
How brands grow: What marketers don't know B Sharp Oxford: Oxford University Press, 2010	734*	2010
Management perceptions of the importance of brand awareness as an indication of advertising effectiveness E Macdonald, B Sharp Marketing bulletin 14 (2), 1-15, 2003	456	2003
Conceptualizing and measuring brand salience J Romaniuk, B Sharp Marketing Theory 4 (4), 327-342, 2004	388	2004
Measuring brand perceptions: Testing quantity and quality J Romaniuk, B Sharp Journal of targeting, measurement and analysis for marketing 11, 218-229, 2003	303	2003
What is differentiation and how does it work? B Sharp, J Dawes Journal of Marketing Management 17 (7-8), 739-759, 2001	294	2001
Brand equity and market-based assets of professional service firms B Sharp Journal of Professional Services Marketing 13 (1), 3-13, 1996	259	1996
Purchase loyalty is polarised into either repertoire or subscription patterns B Sharp, M Wright, G Goodhardt Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002	232	2002
What’s not to “like?” Can a Facebook fan base give a brand the advertising reach it needs? K Nelson-Field, E Riebe, B Sharp Journal of advertising research 52 (2), 262-269, 2012	208	2012
Evidence concerning the importance of perceived brand differentiation J Romaniuk, B Sharp, A Ehrenberg Australasian Marketing Journal (AMJ) 15 (2), 42-54, 2007	179	2007
How brands grow. Part 2: Including emerging markets, services and durables, new brands and luxury brands J Romaniuk, B Sharp Oxford University Press, 2016	174	2016
Marketing: theory, evidence, practice B Sharp (No Title), 2013	150	2013
Marketing orientation: more than just customer focus B Sharp International Journal of Wine Marketing 3 (1), 20-25, 1991	144	1991
Brand and advertising awareness: a replication and extension of a known empirical generalisation J Romaniuk, B Sharp, S Paech, C Driesener Australasian marketing journal 12 (3), 70-80, 2004	141	2004
Managing brand extension BM Sharp Journal of Consumer Marketing 10 (3), 11-17, 1993	136	1993
Brand salience and customer defection in subscription markets J Romaniuk, B Sharp Journal of Marketing Management, 19 1 (2), 25-44, 2003	120	2003
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data M Wright, A Sharp, B Sharp International Journal of Research in Marketing 19 (1), 81-90, 2002	102	2002
Managers’ knowledge of marketing principles: The case of new product development S Cierpicki, M Wright, B Sharp Journal of Empirical Generalisations in Marketing Science 5 (6), 2000	99	2000
It’sa Dirichlet world: modeling individuals’ loyalties reveals how brands compete, grow, and decline B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ... Journal of Advertising Research 52 (2), 203-213, 2012	93	2012

Le système ne peut pas réaliser cette opération maintenant. Veuillez réessayer plus tard.

Articles 1–20

Nombre de citations par an

Citations en double

Citations fusionnées

Ajouter les coauteursCoauteurs

Suivre

Citée par

Coauteurs