| Do brands make consumers happy?-A masstige theory perspective A Kumar, J Paul, S Starčević Journal of Retailing and Consumer Services 58, 102318, 2021 | 137 | 2021 |
| Why millennials as digital travelers transformed marketing strategy in tourism industry S Starčevic, S Konjikušić Starcevic, S., &Konjikusic, S.(2018), Why Millenials As Digital Travelers …, 2018 | 53 | 2018 |
| The origin and historical development of branding and advertising in the old civilizations of Africa, Asia and Europe S Starcevic Marketing 46 (3), 179-196, 2015 | 43 | 2015 |
| Self-Compassion and Empathy as Predictors of Happiness among Late Adolescents A Inam, H Fatima, H Naeem, H Mujeeb, R Khatoon, T Wajahat, LC Andrei, ... Social Sciences 10 (10), 380, 2021 | 24 | 2021 |
| Which attributes are the most important in the context of the slow food festival? D Dimitrovski, S Starčević, V Marinković Leisure Sciences 46 (3), 340-358, 2024 | 20 | 2024 |
| Applications characteristics of different biodiesel blends in modern vehicles engines: a review DL Loo, YH Teoh, HG How, JS Teh, LC Andrei, S Starčević, F Sher Sustainability 13 (17), 9677, 2021 | 16 | 2021 |
| Istrazivanje koncepta licnosti brenda u marketingu S Starcevic Marketing 44 (2), 149-172, 2013 | 13* | 2013 |
| Ličnost brenda: Razlika koju je najteže kopirati S Starčević Beograd: Fakultet za ekonomiju, finansije i administraciju–FEFA, 2016 | 10 | 2016 |
| Lični koncept kao značajna determinanta izbora brendova i ponašanja potrošača u kupovini S Starčević Marketing 42 (3), 106-117, 2011 | 9 | 2011 |
| Do brands make consumers happy A Kumar, J Paul, S Starčević A masstige theory perspective, 2021 | 5 | 2021 |
| Finansijska vrednost brenda i brend ekviti: Perspektiva kompanije i potrošača S Starčević Anali ekonomskog fakulteta u Subotici 48, 2014 | 5 | 2014 |
| Imidž marke-posredna karika pri kreiranju vrijednosti marke S Starčević Zbornik radova Ekonomskog fakulteta u Sarajevu, 173-188, 2006 | 4 | 2006 |
| Mogućnosti i efekti primene komparativnog oglašavanja S Starčević Economic Annals 51 (171), 90-102, 2006 | 4 | 2006 |
| The Impact of Social Media on Knowledge Management S Starčević, F Sher 3rd Virtual International Conference Path to a Knowledge Society Managing …, 2021 | 3* | 2021 |
| Why we need to extend the classical model of brand personality: the practical value of brand personality measuring tool for marketers S Starčević Proceedings of the XII Convibra International Conference–Business, Online …, 2016 | 3 | 2016 |
| BRAND PERSONALITY: THE MOST DIFFICULT DIFFERENCE TO COPY S Starcevic FEFA - Faculty of Economics, Finance and Administration, 2016 | 3* | 2016 |
| Determinants of customer buying behaviour in omnichannel retailing: a systematic literature review and future research directions AP Sharma, S Starčević, R Saha Journal of Service Theory and Practice 34 (6), 822-863, 2024 | 2 | 2024 |
| The History and Evolution of Branding in Africa S Starčević Marketing Brands in Africa, 13-36, 2021 | 2 | 2021 |
| BARRIERS TO SUSTAINABLE DEVELOPMENT IN FASHION INDUSTRY: SUPPLY CHAIN COMPLEXITY AND CONSUMERS’ATTITUDE-BEHAVIOR GAP S Starčević, V Marinković, A Vjetrov International Journal of Economic Practice and Policy 19 (1), 36-52, 2022 | 1 | 2022 |
| Applications Characteristics of Different Biodiesel Blends in Modern Vehicles Engines: A Review. Sustainability 2021, 13, 9677 DL Loo, YH Teoh, HG How, JS Teh, LC Andrei, S Starčević, F Sher s Note: MDPI stays neu-tral with regard to jurisdictional claims in …, 2021 | 1 | 2021 |
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