| Consumer ethics: A review and research agenda SM Hassan, Z Rahman, J Paul Psychology & Marketing 39 (1), 111-130, 2022 | 159 | 2022 |
| The evolving passage of consumer ethics research: a systematic literature review SM Hassan, Z Rahman International Journal of Emerging Markets 18 (9), 3043-3064, 2023 | 11 | 2023 |
| Curbing unethical consumer behaviour: the role of religiosity, consumer ethical beliefs and anticipated guilt SM Hassan, Z Rahman International Journal of Ethics and Systems 40 (2), 340-361, 2024 | 10 | 2024 |
| A conceptual debate on why religious consumers engage in ethical/unethical behavior SM Hassan, Z Rahman, JU Islam Religion and Consumer Behaviour: Influence of Religiosity and Culture on …, 2023 | 4* | 2023 |
| Role of Consumer Ethical Beliefs in Justification of Unethical Consumer Behavior SM Hassan, Z Rahman IIMI-NASMEI 2019, 2019 | | 2019 |
| Unethical Consumer Behaviour: An Insight SM Hassan, Z Rahman PANIITIMC 2018, 2018 | | 2018 |
| The Past, Present, and Future of Social Marketing: A Review SM Hassan, Z Rahman ICRBS 2017, 2017 | | 2017 |
Zillur RahmanProfessor, Department of Management Studies, IIT RoorkeeAdresse e-mail validée de ms.iitr.ac.in