Mihalis Kavaratzis

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gary warnabyProfessor of Retailing and Markeitng, Manchester Metropolitan UniversityAdresse e-mail validée de mmu.ac.uk
Mary Jo HatchProfessor, Emerita, University of VirginiaAdresse e-mail validée de virginia.edu
Sebastian ZenkerProfessor, PhD, Copenhagen Business SchoolAdresse e-mail validée de cbs.dk
Dr Erik BraunCopenhagen Business SchoolAdresse e-mail validée de cbs.dk
Massimo GiovanardiUniversity of Bologna - Department for Life Quality StudiesAdresse e-mail validée de unibo.it
Maria LichrouUniversity of Limerick, Kemmy Business SchoolAdresse e-mail validée de ul.ie
Stella KladouHellenic Mediterranean UniversityAdresse e-mail validée de hmu.gr
irini rigopoulouΑναπληρώτρια Καθηγήτρια, Πανεπιστήμιο ΑιγαίουAdresse e-mail validée de aegean.gr
hidayet kislaliPhD,Afyon Kocatepe UniversityAdresse e-mail validée de aku.edu.tr
José Fernández-CaviaDepartment of Communication, Universitat Pompeu FabraAdresse e-mail validée de upf.edu
Magdalena FlorekInternational Place Branding AssociationAdresse e-mail validée de placebranding.org
Giuseppe PedelientoFull Professor of Marketing, Department of Management, University of BergamoAdresse e-mail validée de unibg.it
Sara Vinyals-MirabentUniversitat Autònoma de BarcelonaAdresse e-mail validée de uab.cat
Jordi de San Eugenio VelaFull Professor of Media Theory, Strategic Marketing and Place Branding at the University of VicAdresse e-mail validée de uvic.cat
Xavier Ginesta PortetProfesor titular de la Universitat de Vic-Universitat Central de CatalunyaAdresse e-mail validée de uvic.cat
Nikos NtounisManchester Metropolitan UniversityAdresse e-mail validée de mmu.ac.uk
Nigel MorganSchool of Hospitality and Tourism Management, Surrey UniversityAdresse e-mail validée de surrey.ac.uk
Christina SchwabenlandReader Public and Voluntary Sector Management University of BedfordshireAdresse e-mail validée de beds.ac.uk
Ioana S. StoicaUniversity of BedfordshireAdresse e-mail validée de beds.ac.uk
Mandi JamalianUniversity of Leicester School of BusinessAdresse e-mail validée de le.ac.uk

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Mihalis Kavaratzis

Professor of Place Marketing, Manchester Metropolitan University

Adresse e-mail validée de mmu.ac.uk - Page d'accueil

Place branding Place marketing Destination branding City marketing


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
From city marketing to city branding: Towards a theoretical framework for developing city brands M Kavaratzis Place Branding, 2004	2682	2004
City branding: an effective assertion of identity or a transitory marketing trick? M Kavaratzis, GJ Ashworth Tijdschrift voor economische en sociale geografie 96 (5), 506-514, 2005	2431	2005
The dynamics of place brands: An identity-based approach to place branding theory M Kavaratzis, MJ Hatch Marketing theory 13 (1), 69-86, 2013	1253	2013
My city–my brand: the different roles of residents in place branding E Braun, M Kavaratzis, S Zenker Journal of place management and development 6 (1), 18-28, 2013	1104	2013
Place branding: A review of trends and conceptual models M Kavaratzis The marketing review 5 (4), 329-342, 2005	910	2005
Beyond the logo: Brand management for cities G Ashworth, M Kavaratzis Journal of Brand management 16, 520-531, 2009	789	2009
Place marketing: how did we get here and where are we going? M Kavaratzis, G Ashworth Journal of place management and development 1 (2), 150-165, 2008	696	2008
Cities and their brands: Lessons from corporate branding M Kavaratzis Place branding and public diplomacy 5, 26-37, 2009	667	2009
From “necessary evil” to necessity: stakeholders' involvement in place branding M Kavaratzis Journal of Place Management and development, 2012	657	2012
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding M Kavaratzis, A Kalandides Environment and Planning A 47 (6), 1368-1382, 2015	490	2015
Towards effective place brand management: Branding European cities and regions G Ashworth, M Kavaratzis Edward Elgar Publishing, 2010	433	2010
From city marketing to city branding: An interdisciplinary analysis with reference to Amsterdam, Budapest and Athens M Kavaratzis	429	2008
Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam M Kavaratzis, GJ Ashworth Cities 24 (1), 16-25, 2007	373	2007
City marketing: The past, the present and some unresolved issues M Kavaratzis Geography compass 1 (3), 695-712, 2007	361	2007
The role of brand elements in destination branding S Kladou, M Kavaratzis, I Rigopoulou, E Salonika Journal of Destination Marketing & Management 6 (4), 426-435, 2017	323	2017
Rethinking place branding: Comprehensive brand development for cities and regions M Kavaratzis, G Warnaby, GJ Ashworth Springer, 2014	262	2014
Rethinking destination image formation H Kislali, M Kavaratzis, M Saren International Journal of Culture, Tourism and Hospitality Research 10 (1), 70-80, 2016	155	2016
Branding the city through culture and entertainment K Mihalis Journal Aesop 5, 1-7, 2005	148	2005
The need to rethink place branding GJ Ashworth, M Kavaratzis, G Warnaby Rethinking place branding: Comprehensive brand development for cities and …, 2015	137	2015
Place branding: where do we stand? M Kavaratzis, G Ashworth Towards effective place brand management, 2010	137	2010

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