| Macro-social marketing AM Kennedy Journal of Macromarketing 36 (3), 354-365, 2016 | 227 | 2016 |
| Macro‐social marketing and social engineering: a systems approach AM Kennedy, A Parsons Journal of social marketing 2 (1), 37-51, 2012 | 182 | 2012 |
| Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning S Kapitan, AM Kennedy, N Berth Industrial Marketing Management 76, 84-97, 2019 | 130 | 2019 |
| Macro-social marketing research: philosophy, methodology and methods AM Kennedy Journal of Macromarketing 37 (4), 347-355, 2017 | 88 | 2017 |
| Uncovering wicked problem’s system structure: seeing the forest for the trees AM Kennedy, S Kapitan, N Bajaj, A Bakonyi, S Sands Journal of Social Marketing 7 (1), 51-73, 2017 | 88 | 2017 |
| Upstream social marketing strategy AM Kennedy, JA Kemper, AG Parsons Journal of Social Marketing 8 (3), 258-279, 2018 | 74 | 2018 |
| Children as vulnerable consumers in online environments AM Kennedy, K Jones, J Williams Journal of Consumer Affairs 53 (4), 1478-1506, 2019 | 54 | 2019 |
| Hyper norms: Searching for a global code of conduct GR Laczniak, AM Kennedy Journal of Macromarketing 31 (3), 245-256, 2011 | 54 | 2011 |
| Alternative paradigms for sustainability: a relational worldview AM Kennedy, C McGouran, JA Kemper European Journal of Marketing, 2020 | 52 | 2020 |
| Social engineering and social marketing: why is one “good” and the other “bad”? AM Kennedy, A Parsons Journal of Social Marketing 4 (3), 198-209, 2014 | 41 | 2014 |
| Wine recommendations: who do I believe? AG Parsons, AM Thompson British food journal 111 (9), 1003-1015, 2009 | 40 | 2009 |
| Conceptualisations of the consumer in marketing thought AM Kennedy, GR Laczniak European Journal of Marketing 50 (1/2), 166-188, 2016 | 37 | 2016 |
| Eco-warriors: Shifting sustainable retail strategy via authentic retail brand image AM Kennedy, S Kapitan, S Soo Australasian Marketing Journal 24 (2), 125-134, 2016 | 33 | 2016 |
| Social fairness and social marketing: An integrative justice approach to creating an ethical framework for social marketers AM Kennedy, N Santos Journal of Social Marketing 9 (4), 522-539, 2019 | 31 | 2019 |
| A conceptual framework for transformative gamification services A Tanouri, AM Kennedy, E Veer Journal of Services Marketing 36 (2), 185-200, 2022 | 28 | 2022 |
| From unpaid maternity leave to paid parental leave in New Zealand: Changing approaches in legislation K Ravenswood, AM Kennedy LABOUR HISTORY A Journal of Labour and Social History, 197-214, 2012 | 24 | 2012 |
| Golder's historical method in research in marketing AMK Thompson Journal of Business Research 63 (12), 1269-1272, 2010 | 23 | 2010 |
| Socially responsible (macro-social) marketing AM Kennedy, J Smith Journal of Macromarketing 42 (4), 572-582, 2022 | 22 | 2022 |
| Gift exchange: benefits sought by the recipient AG Parsons, PW Ballantine, AM Kennedy International Journal of Sociology and Social Policy 31 (7/8), 411-423, 2011 | 20 | 2011 |
| Evaluating social marketing messages in New Zealand’s like minds campaign and its effect on stigma J Kemper, AM Kennedy Social Marketing Quarterly 27 (2), 82-98, 2021 | 18 | 2021 |
Sommer KapitanAuckland University of TechnologyAdresse e-mail validée de aut.ac.nz