| The implications of eWOM adoption on the customer journey C Ngarmwongnoi, JS Oliveira, M AbedRabbo, S Mousavi Journal of Consumer Marketing 37 (7), 749-759, 2020 | 230 | 2020 |
| Level of analysis in export performance research JS Oliveira, JW Cadogan, A Souchon International Marketing Review 29 (1), 114-127, 2012 | 116 | 2012 |
| Spontaneity and international marketing performance AL Souchon, P Hughes, AM Farrell, E Nemkova, JS Oliveira International Marketing Review 33 (5), 671-690, 2016 | 60 | 2016 |
| The empirical link between export dispersion and export performance: A contingency-based approach I Gnizy, JW Cadogan, JS Oliveira, A Nizam International Business Review 26 (2), 239-249, 2017 | 53 | 2017 |
| The empirical link between export entry mode diversity and export performance: A contingency-and institutional-based examination JS Oliveira, N Yazdani, JW Cadogan, IR Hodgkinson, E Tsougkou, ... Journal of Business Research 88, 505-512, 2018 | 48 | 2018 |
| The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing JS Oliveira, K Ifie, M Sykora, E Tsougkou, V Castro, S Elayan Journal of business research 140, 49-61, 2022 | 43 | 2022 |
| Quadratic effects of dynamic decision-making capability on innovation orientation and performance: Evidence from Chinese exporters P Hughes, AL Souchon, E Nemkova, IR Hodgkinson, JS Oliveira, N Boso, ... Industrial Marketing Management 83, 59-69, 2019 | 39 | 2019 |
| A multilevel perspective to the study of export venture performance JS Oliveira, JW Cadogan International Marketing Review 35 (1), 186-199, 2018 | 24 | 2018 |
| How many eggs in how many baskets? National versus regional diversification strategies and export success JS Oliveira, JW Cadogan, I Gnizy, AN Abdul-Talib Journal of Strategic Marketing 32 (3), 251-265, 2024 | 14 | 2024 |
| How do offshoring-related changes in job characteristics affect onshore managers’ affective organizational commitment? The moderating role of perceived organizational valence A Zimmermann, E Lioliou, JS Oliveira Journal of Information Technology 35 (4), 316-336, 2020 | 9 | 2020 |
| How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market M Hultman, N Boso, AA Yeboah‐Banin, I Hodgkinson, AL Souchon, ... European Management Review 19 (3), 417-435, 2022 | 8 | 2022 |
| Achieving export competitive advantage: can global orientation and export product adaptation be reconciled? E Tsougkou, JW Cadogan, IR Hodgkinson, JS Oliveira, AN Abdul-Talib, ... 2019 AMA Global Marketing SIG Conference: Marketing in a Globalized World …, 2019 | 6 | 2019 |
| Innovation ecosystems and open innovation on micro-enterprises J Oliveira, OL Rua Journal of Open Innovation: Technology, Market, and Complexity 11 (1), 100443, 2025 | 4 | 2025 |
| Export marketing adaptation and export performance J Oliveira Loughborough University, 2015 | 4 | 2015 |
| Decision-making in international marketing: past, present and future JS Oliveira, M Hultman, N Boso, I Hodgkinson, P Hughes, E Nemkova, ... International Marketing Review 40 (3), 413-428, 2023 | 3 | 2023 |
| Peace brand activism: global brand responses to the war in Ukraine E Tsougkou, M Sykora, S Elayan, K Ifie, JS Oliveira Journal of Public Policy & Marketing 44 (1), 100-121, 2025 | 2 | 2025 |
| Global orientation and export competitive advantage: A study of Malaysian firms E Tsougkou, JW Cadogan, IR Hodgkinson, JS Oliveira, AN Abdul-Talib, ... Global Innovation Knowledge Academy, 2018 | 2 | 2018 |
| Cross-Functional Dispersion of Export Marketing Decision-Making and Export Performance: A Study of UK Firms—An Abstract JS Oliveira, I Gnizy, JW Cadogan, A Nizam Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 2 | 2017 |
| Differences in sustainability orientation and asymmetric power in buyer–seller relationships: direct and moderated impacts on relationship satisfaction C Talay, M AbedRabbo, J S. Oliveira, JM Crick Journal of Business & Industrial Marketing, 2025 | | 2025 |
| International product adaptation and performance: A systematic analysis of the literature and agenda for future research E Tsougkou, JW Cadogan, N Boso, IR Hodgkinson, JS Oliveira, ... Journal of World Business 60 (1), 101597, 2025 | | 2025 |
Ian R. HodgkinsonProfessor of Strategy, Loughborough UniversityAdresse e-mail validée de lboro.ac.uk
