Customer in-role and extra-role behaviours in a retail setting: The differential roles of customer-company identification and overall satisfaction M Paulssen, J Brunneder, A Sommerfeld European Journal of Marketing 53 (12), 2501-2529, 2019 | 52 | 2019 |
The self-creation effect: Making a product supports its mindful consumption and the consumer’s well-being J Brunneder, U Dholakia Marketing Letters 29, 377-389, 2018 | 33 | 2018 |
Reducing inferior member community participation using uplift modeling: evidence from a field experiment S Debaere, F Devriendt, J Brunneder, W Verbeke, T De Ruyck, ... Decision Support Systems 123, 113077, 2019 | 12 | 2019 |
A new model for crowdsourcing innovation J Brunneder, OA Acar, D Deichmann, T Sarwal Harvard Business Review, 2020 | 11 | 2020 |
From myopia to boycott: Consumer acceptance of, and resistance to, fast fashion R Hiquet, J Brunneder, WY Oh Eco-Friendly and Fair, 58-68, 2018 | 2 | 2018 |
The Self-Creation Effect: Making a Product Supports its Mindful Consumption and Well-Being J Brunneder, U Dholakia Working paper, Rice University, Houston, TX, 2017 | 2 | 2017 |
L’écosystème entrepreneurial du Technion en e-santé, E-Health World J Brunneder, L Menvielle Congrès des professionnels de la médecine, 2018 | | 2018 |
From myopia to boycott R Hiquet, J Brunneder, WY Oh Eco-Friendly and Fair: Fast Fashion and Consumer Behaviour, 2018 | | 2018 |
On the Determinants of Stakeholder Involvement in Value Co-creation J Brunneder éditeur non identifié, 2015 | | 2015 |
Building an Innovation Community: An Empirical Analysis of How to Encourage External Stakeholders to Participate in the Firm's NPD Process J Brunneder, M Paulssen EMAC 2014, 2014 | | 2014 |