| Social media celebrities and new world order. What drives purchasing behavior among social media followers? HKA Wahab, M Tao, A Tandon, M Ashfaq, A Dhir Journal of Retailing and Consumer Services 68, 103076, 2022 | 79 | 2022 |
| The Influence of Internet Celebrity on Purchase Decision and Materialism: The Mediating Role of Para-social Relationships and Identification HKA Wahab, M Tao European Journal of Business and Management 11 (15), 183-199, 2019 | 13 | 2019 |
| Social media celebrities and para-social relationships: The Chinese context M Tao, HKA Wahab, J Khan Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019 | 6 | 2019 |
| Impact of value co-creation on customer loyalty: The role of trust and satisfaction HKA Wahab, M Tao, F Alam, EC Ocloo International Journal of E-Business Research (IJEBR) 18 (1), 1-20, 2022 | 5 | 2022 |
| The effect of celebrity firms on customer commitment in e-commerce setting: The mediating roles of trust and identification HKA Wahab, B Giwah International Knowledge Sharing Platform 11 (8), 111-127, 2020 | 5 | 2020 |
| Social media stars: how influencers shape consumer’s behavior on Instagram HKA Wahab, F Alam, E Lahuerta-Otero Spanish Journal of Marketing-ESIC, 2024 | 4 | 2024 |
Amandeep Dhir PhD D.Sc M.ScProfessor, University of AgderAdresse e-mail validée de uia.no