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| Tablets, touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment SA Brasel, J Gips Journal of Consumer Psychology 24 (2), 226-233, 2014 | 551 | 2014 |
| Media multitasking behavior: Concurrent television and computer usage SA Brasel, J Gips Cyberpsychology, Behavior, and Social Networking 14 (9), 527-534, 2011 | 479 | 2011 |
| Color saturation increases perceived product size H Hagtvedt, SA Brasel Journal of Consumer Research 44 (2), 396-413, 2017 | 233 | 2017 |
| Cross-modal communication: sound frequency influences consumer responses to color lightness H Hagtvedt, SA Brasel Journal of Marketing Research 53 (4), 551-562, 2016 | 158 | 2016 |
| Components of visual perception in marketing contexts: A conceptual framework and review KL Sample, H Hagtvedt, SA Brasel Journal of the Academy of Marketing Science 48, 405-421, 2020 | 150 | 2020 |
| Breaking through fast-forwarding: Brand information and visual attention SA Brasel, J Gips Journal of Marketing 72 (6), 31-48, 2008 | 137 | 2008 |
| Red bull “gives you wings” for better or worse: A double-edged impact of brand exposure on consumer performance SA Brasel, J Gips Journal of Consumer Psychology 21 (1), 57-64, 2011 | 117 | 2011 |
| Interface psychology: touchscreens change attribute importance, decision criteria, and behavior in online choice SA Brasel, J Gips Cyberpsychology, Behavior, and Social Networking 18 (9), 534-538, 2015 | 99 | 2015 |
| Living brands: consumer responses to animated brand logos SA Brasel, H Hagtvedt Journal of the Academy of Marketing Science 44, 639-653, 2016 | 81 | 2016 |
| The mystery of the cabinet castaway: why we buy products we never use B Wansink, SA Brasel, S Amjad Journal of family and consumer sciences 92 (1), 104, 2000 | 68 | 2000 |
| Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent SA Brasel, J Gips Journal of the Academy of Marketing Science 42, 322-336, 2014 | 65 | 2014 |
| Charting the development of consumer-brand relationships JL Aaker, S Fournier, SA Brasel Graduate School of Business, Stanford University, 2001 | 60 | 2001 |
| How focused identities can help brands navigate a changing media landscape SA Brasel Business Horizons 55 (3), 283-291, 2012 | 50 | 2012 |
| Media multitasking: How visual cues affect switching behavior SA Brasel, J Gips Computers in Human Behavior 77, 258-265, 2017 | 48 | 2017 |
| Points of view: Where do we look when we watch TV? SA Brasel, J Gips Perception 37 (12), 1890-1894, 2008 | 39 | 2008 |
| Nonconscious drivers of visual attention in interactive media environments SA Brasel Journal of Brand Management 18, 473-482, 2011 | 23 | 2011 |
| Unconscious thinking, feeling and behavior toward products and brands: Introduction to a Journal of Brand Management special issue AG Woodside, SA Brasel Journal of Brand Management 18, 451-456, 2011 | 13 | 2011 |
| Visual Velocity: Content Font Effects and Incidental Online Ad Exposure. F Baraggioli, SA Brasel Advances in Consumer Research 35, 2008 | 12 | 2008 |
| Making Good of Doing Bad: Negotiating Transgressions in Consumer-Product Relationships. S Fournier, SA Brasel Advances in consumer research 29 (1), 2002 | 9 | 2002 |
