| The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness AR Ismail Asia pacific journal of marketing and logistics 29 (1), 129-144, 2017 | 813 | 2017 |
| Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers A Rageh Ismail, G Spinelli Journal of Fashion Marketing and Management: An International Journal 16 (4 …, 2012 | 679 | 2012 |
| Using netnography research method to reveal the underlying dimensions of the customer/tourist experience A Rageh, TC Melewar, A Woodside Qualitative Market Research: An International Journal 16 (2), 126-149, 2013 | 348 | 2013 |
| Tourist risk perceptions and revisit intention: A critical review of literature. Cogent Business & Management, 4 (1), 1412874 MK Hasan, AR Ismail, MF Islam | 281* | 2017 |
| Effects of personality traits (big five) on expatriates adjustment and job performance M Awais Bhatti, M Mohamed Battour, A Rageh Ismail, ... Equality, Diversity and Inclusion: An International Journal 33 (1), 73-96, 2014 | 201 | 2014 |
| Customer experiences with brands: Literature review and research directions A Rageh Ismail, TC Melewar, L Lim, A Woodside The marketing review 11 (3), 205-225, 2011 | 197 | 2011 |
| Experience marketing: An empirical investigation AR Ismail Journal of Relationship Marketing 10 (3), 167-201, 2011 | 147 | 2011 |
| Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia AR Ismail, B Nguyen, J Chen, TC Melewar, B Mohamad Young Consumers 22 (1), 112-130, 2021 | 115 | 2021 |
| Impact of perceived social media marketing activities on brand and value consciousness: roles of usage, materialism and conspicuous consumption AR Ismail, B Nguyen, TC Melewar International Journal of Internet Marketing and Advertising 12 (3), 233 - 254, 2018 | 114 | 2018 |
| Expatriates adjustment and job performance: An examination of individual and organizational factors M Awais Bhatti, M Mohamed Battour, A Rageh Ismail International Journal of Productivity and Performance Management 62 (7), 694-717, 2013 | 95 | 2013 |
| Corporate communication management (CCM) and organisational performance: a review of the current literature, conceptual model and research propositions B Mohamad, HA Bakar, H Halim, AR Ismail Procedia-Social and Behavioral Sciences 155, 115-122, 2014 | 41 | 2014 |
| Investigating British customers’ experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approach A Rageh Ismail Brunel University Brunel Business School PhD Theses, 2010 | 40* | 2010 |
| Binational study of the impact of brand image, brand personality and brand love on word of mouth: The case of fashion brands in UK and Switzerland AR Ismail, TC Melewar Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 37 | 2015 |
| Leveraging the potential of word of mouth: The role of love, excitement and image of fashion brands AR Ismail Journal of Global Fashion Marketing 6 (2), 87-102, 2015 | 31 | 2015 |
| Corporate identity management and employee brand support: enhancing marketisation in higher education sector B Mohamad, A Rageh, R Bidin Jurnal Komunikasi: Malaysian Journal of Communication 33 (3), 178-195, 2017 | 29 | 2017 |
| Attitude of Muslim consumers toward sex appeal in advertising: A comparative study between subcultures in Malaysia AR Ismail, TC Melewar Journal of Promotion Management 20 (5), 553-570, 2014 | 27 | 2014 |
| Understanding the factors that affect the adoption of innovative high-technology brands: The case of apple iPhone in Malaysia AR Ismail Journal of Global Marketing 25 (4), 226-239, 2012 | 21 | 2012 |
| A visual identity-based approach of southeast asian city branding: a netnography analysis B Mohamad, RR Adetunji, G Alarifi, AR Ismail, MD Akanmu JAS (Journal of ASEAN Studies) 10 (1), 2022 | 19 | 2022 |
| Corporate identity management (cim) in malaysian higher education sector: developing a conceptual model B Mohamad, HA Bakar, AR Ismail, H Halim, R Bidin International Review of Management and Marketing 6 (7), 175-180, 2016 | 14 | 2016 |
| Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations AR Ismail, B Mohamad International Journal of Entrepreneurial Behavior & Research, 2022 | 12 | 2022 |
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityAdresse e-mail validée de mdx.ac.uk