Stefan Markovic

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Oriol IglesiasFull Professor, ESADE Business SchoolAdresse e-mail validée de esade.edu
Mehdi BagherzadehNEOMA Business SchoolAdresse e-mail validée de neoma-bs.fr
Nikolina KoporčićAcademy Research Fellow, Adjunct ProfessorAdresse e-mail validée de aalto.fi
Vicenta SierraESADE- Ramon LlullAdresse e-mail validée de esade.edu
Nicholas IndKristiania University CollegeAdresse e-mail validée de kristiania.no
Ralf BarkemeyerKEDGE Business School, BordeauxAdresse e-mail validée de kedgebs.com
Georges SamaraAmerican University of BeirutAdresse e-mail validée de aub.edu.lb
Wim VanhaverbekeUniversity of Antwerp - Professor Digital Strategy & InnovationAdresse e-mail validée de uantwerpen.be
Josep Rialp CriadoProfessor Marketing and Marketing Research, Universitat Autònoma de BarcelonaAdresse e-mail validée de uab.cat
Cristina Sancha FernándezESADE Business SchoolAdresse e-mail validée de esade.edu
Dima JamaliCanadian University DubaiAdresse e-mail validée de cud.ac.ae
Marcel L.A.M. BogersEindhoven University of Technology, University of Copenhagen, & University of California BerkeleyAdresse e-mail validée de tue.nl
Adam LindgreenProfessor, Dr, et Dr.h.c., Copenhagen Business SchoolAdresse e-mail validée de cbs.dk
Maja Arslanagic-KalajdzicProfessor of Marketing, University of Sarajevo, School of Economics and Business SarajevoAdresse e-mail validée de efsa.unsa.ba
Selma Kadic-MaglajlicAssociate Professor of Marketing, Copenhagen Business SchoolAdresse e-mail validée de cbs.dk
Marin JovanovicAssociate Professor, Copenhagen Business SchoolAdresse e-mail validée de cbs.dk
Milena MicevskiAssociate Professor, Copenhagen Business School, DenmarkAdresse e-mail validée de cbs.dk
Maria Ivanova-GongneAssociate Professor, Åbo Akademi University, School of Business and EconomicsAdresse e-mail validée de abo.fi
Wilhelm Barner-RasmussenÅbo Akademi University, School of Business and Economics, TurkuAdresse e-mail validée de abo.fi
Anna DubielSenior Lecturer in Marketing, King's Business SchoolAdresse e-mail validée de kcl.ac.uk

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Stefan Markovic

Full Professor & Head of Department of Marketing, NEOMA Business School

Adresse e-mail validée de neoma-bs.fr - Page d'accueil

Branding Marketing Innovation Ethics CSR


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy O Iglesias, S Markovic, J Rialp Journal of Business Research 96, 343-354, 2019	704	2019
Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty O Iglesias, S Markovic, M Bagherzadeh, JJ Singh Journal of Business Ethics 163 (1), 151-166, 2020	654	2020
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived … S Markovic, O Iglesias, JJ Singh, V Sierra Journal of Business Ethics 148 (4), 721-740, 2018	409	2018
Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits O Iglesias, S Markovic, JJ Singh, V Sierra Journal of Business Ethics 154 (2), 441-459, 2019	330	2019
How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation S Markovic, M Bagherzadeh Journal of Business Research 88, 173-186, 2018	262	2018
Corporate brand identity co-creation in business-to-business contexts O Iglesias, P Landgraf, N Ind, S Markovic, N Koporcic Industrial Marketing Management 85, 32-43, 2020	224	2020
Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets S Markovic, N Koporcic, M Arslanagic-Kalajdzic, S Kadic-Maglajlic, ... Technological Forecasting and Social Change 170, 120883, 2021	204	2021
The co-creation continuum: From tactical market research tool to strategic collaborative innovation method N Ind, O Iglesias, S Markovic Journal of Brand Management 24 (4), 310-321, 2017	195	2017
Does ethical image build equity in corporate services brands? The influence of customer perceived ethicality on affect, perceived quality, and equity V Sierra, O Iglesias, S Markovic, JJ Singh Journal of Business Ethics 144 (3), 661-676, 2017	189	2017
How does outside-in open innovation influence innovation performance? Analyzing the mediating roles of knowledge sharing and innovation strategy M Bagherzadeh, S Markovic, J Cheng, W Vanhaverbeke IEEE Transactions on Engineering Management 67 (3), 740-753, 2019	153	2019
Managing open innovation: A project-level perspective M Bagherzadeh, S Markovic, M Bogers IEEE Transactions on Engineering Management 68 (1), 301-316, 2019	102	2019
Priorities when selecting business partners for service innovation: The contingency role of product innovation S Markovic, M Jovanovic, M Bagherzadeh, C Sancha, M Sarafinovska, ... Industrial Marketing Management 88, 378-388, 2020	69	2020
Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model A Gurca, M Bagherzadeh, S Markovic, N Koporcic Industrial Marketing Management 94, 202-215, 2021	67	2021
The CSR imperative: How CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness S Markovic, O Iglesias, Y Qiu, M Bagherzadeh Business & Society 61 (7), 1773-1803, 2022	50	2022
Managing business-to-business open innovation: a project-level approach S Markovic, M Bagherzadeh, W Vanhaverbeke, M Bogers Industrial Marketing Management 94, 159-163, 2021	45	2021
How to build a conscientious corporate brand together with business partners: A case study of Unilever O Iglesias, M Mingione, N Ind, S Markovic Industrial Marketing Management 109, 1-13, 2023	40	2023
Business-to-business marketing research: Assessing readability and discussing relevance to practitioners O Dziubaniuk, W Barner-Rasmussen, N Koporcic, M Ivanova-Gongne, ... Industrial Marketing Management 92, 217-231, 2021	30	2021
Do not miss the boat to outside-in open innovation: Enable your employees S Markovic, M Bagherzadeh, A Dubiel, J Cheng, W Vanhaverbeke Industrial Marketing Management 91, 152-161, 2020	30	2020
Let me choose what I want: The influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems EN Moghaddam, A Aliahmadi, M Bagherzadeh, S Markovic, M Micevski, ... Technovation 120, 102679, 2023	25	2023
The SDGs: A change agenda shaping the future of business and humanity at large D Jamali, R Barkemeyer, G Samara, S Markovic Business Ethics, the Environment & Responsibility 31 (4), 899-903, 2022	21	2022

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