| Role of brand love and consumers’ demographics in building consumer–brand relationship S Nawaz, Y Jiang, F Alam, MZ Nawaz Sage Open 10 (4), 2158244020983005, 2020 | 95 | 2020 |
| Impact of workforce diversity management on employees’ outcomes: Testing the mediating role of a person’s job match W Li, X Wang, MJ Haque, MN Shafique, MZ Nawaz Sage Open 10 (1), 2158244020903402, 2020 | 69 | 2020 |
| Users’ acceptance of innovative mobile hotel booking trends: UK vs. PRC M Tao, MZ Nawaz, S Nawaz, AH Butt, H Ahmad Information Technology & Tourism 20, 9-36, 2018 | 56 | 2018 |
| Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase NM Zahid, J Khan, M Tao Current Psychology 42 (16), 13960-13974, 2023 | 51 | 2023 |
| Mindful consumption, ego-involvement, and social norms impact on buying SHC: role of platform trust and impulsive buying tendency S Nawaz, Y Jiang, MZ Nawaz, SF Manzoor, R Zhang SAGE Open 11 (4), 21582440211056621, 2021 | 25 | 2021 |
| Reluctance to acceptance: Factors affecting e-payment adoption in Pakistan (The integration of TRI and TAM) H Ahmad, AH Butt, A Khan, MN Shafique, Z Nawaz SMART Journal of Business Management Studies 16 (2), 49-59, 2020 | 19 | 2020 |
| Sustainable development goals perspective: Nexus between Christians’ religious tourism, geopolitical risk, and CO2 pollution in Italy MZ Nawaz, J Guo, S Nawaz, S Hussain Environmental Science and Pollution Research, 2023 | 18 | 2023 |
| The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development MZ Nawaz, S Nawaz, F Guzmán, D Plotkina Journal of Business Research 157, 113550, 2023 | 17 | 2023 |
| Spiritual leadership and unit productivity: does psychological need mediate the relationship between spiritual leadership and unit productivity? MJ Haque, MZ Nawaz, HA Shaikh, MZ Tariq Public Integrity 24 (7), 615-628, 2022 | 14 | 2022 |
| The role of cultural intelligence in the relationship between platform trust and loyalty: the perspective from OTA platforms M Tao, F Alam, MZ Nawaz, J Khan International Journal of Online Marketing (IJOM) 11 (2), 17-31, 2021 | 9 | 2021 |
| Youngsters and WMAs (WeChat Moments Advertisement): Do We Need the English Language in WMAs? MZ Nawaz, M Tao, H Ahmad, MJ Haque, S Nawaz, MN Shafique SAGE Open 10 (2), 2158244020922840, 2020 | 7 | 2020 |
| Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets MZ Nawaz, S Nawaz, F Guzman Journal of Product & Brand Management, 2023 | 5 | 2023 |
| Is COVID-19 generating pandemic animosity among nations and consumers? A theoretical overview S Nawaz, J Yun, MZ Nawaz, F Aalam RMC Journal of Social Sciences and Humanities 1 (1), 44-50, 2020 | 4 | 2020 |
| Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction Z Ghali, RA Rather, RA Abumalloh, Z Ghaderi, MZ Nawaz, AZ Abbasi, ... Technology in Society 78, 102639, 2024 | 2 | 2024 |
| Sharing Economy as a New Organization Model: Visualization Map Analysis and Future Research J Li, T Meng, MZ Nawaz Handbook of Research on User Experience in Web 2.0 Technologies and Its …, 2021 | 1 | 2021 |
| Why do customers engage and interact in metaverse tourism? An SOR perspective RA Rather, M Zaman, T Rasul, MZ Nawaz, N Akhtar Current Issues in Tourism, 1-17, 2025 | | 2025 |
| Technology-enabled engagement process of brand virtual-try-on services MZ Nawaz, F Guzmán, S Nawaz Journal of Product & Brand Management 34 (1), 44-60, 2025 | | 2025 |
Dr. Shahid NawazInstructor of Marketing, The Islamia University of BahawalpurAdresse e-mail validée de iub.edu.pk
