| A simple approximation of Tobin's q KH Chung, SW Pruitt Financial management, 70-74, 1994 | 4277 | 1994 |
| The interactions between the investment, financing, and dividend decisions of major US firms SW Pruitt, LJ Gitman Financial review 26 (3), 409-430, 1991 | 458 | 1991 |
| Executive ownership, corporate value, and executive compensation: A unifying framework KH Chung, SW Pruitt Journal of Banking & Finance 20 (7), 1135-1159, 1996 | 383 | 1996 |
| The value of winning in motorsports: Sponsorship-linked marketing TB Cornwell, SW Pruitt, R Van Ness Journal of Advertising Research 41 (1), 17-31, 2001 | 284 | 2001 |
| Corporate stadium sponsorships, signalling theory, agency conflicts and shareholder wealth JM Clark, TB Cornwell, SW Pruitt Journal of Advertising Research 42 (6), 16-32, 2002 | 269 | 2002 |
| Institutional Ownership and Changes in the S&P 500 SW Pruitt, KCJ Wei The Journal of Finance 44 (2), 509-514, 1989 | 260 | 1989 |
| The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms TB Cornwell, SW Pruitt, JM Clark Journal of the Academy of Marketing Science 33 (4), 401-412, 2005 | 258 | 2005 |
| The impact of product recalls on the wealth of sellers: A reexamination GE Hoffer, SW Pruitt, RJ Reilly Journal of Political Economy 96 (3), 663-670, 1988 | 255 | 1988 |
| The CRISMA Trading System: Who Says Technical Analysis Can' SW Pruitt, RE White Journal of Portfolio Management 14 (3), 55, 1988 | 246* | 1988 |
| The impact of title event sponsorship announcements on shareholder wealth JM Clark, TB Cornwell, SW Pruitt Marketing Letters 20, 169-182, 2009 | 241 | 2009 |
| The CRISMA trading system: Who says technical analysis can't beat the market? SW Pruitt, RE White The journal of portfolio management 14 (3), 55-58, 1988 | 236 | 1988 |
| Security price reactions around product recall announcements SW Pruitt, DR Peterson Journal of Financial Research 9 (2), 113-122, 1986 | 232 | 1986 |
| Determining the effectiveness of consumer boycotts: A stock price analysis of their impact on corporate targets SW Pruitt, M Friedman Journal of Consumer policy 9 (4), 375-387, 1986 | 230 | 1986 |
| The NASCAR phenomenon: Auto racing sponsorships and shareholder wealth SW Pruitt, TB Cornwell, JM Clark Journal of Advertising Research 44 (3), 281-296, 2004 | 186 | 2004 |
| The impact of the COVID-19 pandemic on dividends K Krieger, N Mauck, SW Pruitt Finance Research Letters 42, 101910, 2021 | 163 | 2021 |
| An empirical reexamination of the impact of CBOE option initiation on the volatility and trading volume of the underlying equities: 1973–1986 VK Bansal, SW Pruitt, KCJ Wei Financial Review 24 (1), 19-29, 1989 | 153 | 1989 |
| The impact of union-sponsored boycotts on the stock prices of target firms SW Pruitt, KCJ Wei, RE White Journal of Labor Research 9 (3), 285-289, 1988 | 104 | 1988 |
| The impact of the reduction in tick increments in major US markets on spreads, depth, and volatility BF Van Ness, RA Van Ness, SW Pruitt Review of Quantitative Finance and Accounting 15, 153-167, 2000 | 94 | 2000 |
| The influence of televised food commercials on children's food choices: evidence from ventromedial prefrontal cortex activations AS Bruce, SW Pruitt, OR Ha, JBC Cherry, TR Smith, JM Bruce, SL Lim The Journal of pediatrics 177, 27-32. e1, 2016 | 86 | 2016 |
| Warning flags on the race track: The global markets’ verdict on Formula One sponsorship J Cobbs, MD Groza, SW Pruitt Journal of Advertising Research 52 (1), 74-86, 2012 | 86 | 2012 |
John M. ClarkAssociate Professor of Finance, University of Missouri-Kansas CityAdresse e-mail validée de umkc.edu