| Effectiveness of social media as a marketing tool: An empirical study A Bashar, I Ahmad, M Wasiq International Journal of Marketing, Financial Services & Management Research …, 2012 | 298 | 2012 |
| A study of influence of demographic factors on consumer impulse buying behavior A Bashar, I Ahmad, M Wasiq Journal of Management Research 13 (3), 145-154, 2013 | 160 | 2013 |
| Factors influencing green innovation adoption and its impact on the sustainability performance of small-and medium-sized enterprises in Saudi Arabia M Wasiq, M Kamal, N Ali Sustainability 15 (3), 2447, 2023 | 57 | 2023 |
| Adoption and applications of blockchain technology in marketing: A retrospective overview and bibliometric analysis M Wasiq, A Bashar, S Akmal, MR Rabbani, MA Saifi, N Nawaz, YT Nasef Sustainability 15 (4), 3279, 2023 | 46 | 2023 |
| E-satisfaction and E-loyalty of Consumers Shopping Online A Bashar, M Wasiq Global Sci-Tech, 2013 | 45 | 2013 |
| Examining the role of self-reliance, social domination, perceived surveillance, and customer support with respect to the adoption of mobile banking M Asif, MA Khan, H Alhumoudi, M Wasiq International journal of environmental research and public health 20 (5), 3854, 2023 | 20 | 2023 |
| Factors affecting adoption and use of M-commerce services among the customers in Saudi Arabia M Wasiq, A Johri, P Singh Heliyon 8 (12), 2022 | 19 | 2022 |
| A study of influence of demographic factors on consumer impulse buying behaviour A Bashar, I Ahmad, M Wasiq International Journal of Marketing and Management Research 4 (3and4), 64-76, 2013 | 17 | 2013 |
| Digital financial inclusion in micro enterprises: understanding the determinants and impact on ease of doing business from World Bank survey A Johri, M Asif, P Tarkar, W Khan, M Wasiq Humanities and Social Sciences Communications 11 (1), 1-10, 2024 | 14 | 2024 |
| Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis A Bashar, M Wasiq, B Nyagadza, ET Maziriri Future Business Journal 10 (1), 23, 2024 | 14 | 2024 |
| Assessment of users' adoption behaviour for stock market investment through online applications A Johri, M Wasiq, H Kaur, M Asif Heliyon 9 (9), 2023 | 10 | 2023 |
| Choosing a lms: what we know, what we do not know, and what we want to know G Dash, SM Akmal, M Wasiq Handbook of Research on Future Opportunities for Technology Management …, 2021 | 7 | 2021 |
| Future of m-commerce services in India M Wasiq, N Ahmad, MT Burney International Journal of Marketing & Financial Management 4 (5), 1-10, 2016 | 4 | 2016 |
| Consumers’ Perception toward security of M-commerce transactions-An empirical study M Wasiq, N Ahmad, MT Burney, M Anwar Global Sci-Tech 10 (1), 11-21, 2018 | 3 | 2018 |
| Unveiling sora open AI’s impact: a review of transformative shifts in marketing and advertising employment P Bijalwan, A Gupta, A Johri, M Wasiq, S Khalil Wani Cogent Business & Management 12 (1), 2440640, 2025 | 1 | 2025 |
| Unveiling customer engagement dynamics in the metaverse: A retrospective bibliometric and topic modelling investigation M Wasiq, A Bashar, I Khan, B Nyagadza Computers in Human Behavior Reports 16, 100483, 2024 | 1 | 2024 |
| Assessment of Customer Adoption of Digital Payment Using UTAUT Model M Wasiq Academy of Marketing Studies Journal 28 (1), 2024 | 1 | 2024 |
| FACTORS INFLUENCING THE CHOICE OF ORGANIZED RETAIL OUTLETS OF THE CONSUMERS IN DELHI & NCR M Wasiq Management 1 (1), 2013 | 1 | 2013 |
| Factors affecting adoption of green practices by food firms: evidences from the World Bank Enterprises Survey M Asif, A Dhamija, W Khan, A Johri, M Wasiq Clean Technologies and Environmental Policy, 1-18, 2025 | | 2025 |
| Deciphering the evolution of metaverse-A techno-functional perspective in digital marketing M Wasiq, A Bashar, B Nyagadza, A Johri International Journal of Information Management Data Insights 4 (2), 100296, 2024 | | 2024 |
Dr. Abu BasharAdresse e-mail validée de microcentergulf.com
