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Michael Boakye Yiadom (PhD)
Michael Boakye Yiadom (PhD)
Nelson Mandela University & Ho Technical University
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Profile Features of Mobile Network Customers in Ghana as a Basis for Market Segmentation, Targeting and Positioning
DMB Yiadom, M Tait
Information Management and Business Review 14 (1 (I)), 1-15, 2022
22022
Integrating Approach to Build Customer Experiences: Lessons Learned from Mobile Customers in Ghana
MB Yiadom, M Tait
Journal of Economics and Behavioral Studies 13 (2 (J)), 34-44, 2021
22021
Concept of Climate Vulnerability: Key Determinants, Responses and Constraints to Climate Change Adaptation.
I Sarfo, MB Yiadom, JI Dontoh
Advances in Social Sciences Research Journal 6 (2), 2019
22019
Creating value through experiential marketing for mobile network operators in Ghana
MB Yiadom
Nelson Mandela University, 2019
22019
COVID19, Ghanaian Household Consumption, Where to from Here?
D Brenya, R., Zhu, J., Cudjoe, D. A., Yiadom, M. B., & Ofosu
Open Journal of Business and Management 8, 2460-2471, 2020
12020
Experiential Marketing as a Mechanism to Deliver Value for Mobile Network Operators
Y MB., T M.
African Journal of Business and Economic Research 17 (3), 89-116, 2022
2022
A model of creative and innovative techniques that will prepare final year students to become entrepreneurs
MB Yiadom
Nelson Mandela Metropolitan University; Faculty of Business and Economic …, 2014
2014
Uncovering the Relationship between Social Media Networks and Academic Performance: The Perspective of Ghanaian University Students
MB Yiadom, E Noel
Available at SSRN 5038137, 0
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