| Focus within or on others: The impact of reviewers’ attentional focus on review helpfulness Z Lei, D Yin, H Zhang Information Systems Research 32 (3), 801-819, 2021 | 65 | 2021 |
| Swayed by the reviews: Disentangling the effects of average ratings and individual reviews in online word‐of‐mouth Z Lei, D Yin, S Mitra, H Zhang Production and Operations Management 31 (6), 2393-2411, 2022 | 40 | 2022 |
| Positive or Negative Reviews? Consumers’ Selective Exposure in Seeking and Evaluating Online Reviews Z Lei, D Yin, H Zhang Journal of the Association for Information Systems, 2023 | 10 | 2023 |
| I or You: Whom Should Online Reviewers Direct Their Attention To, and When? Z Lei, D Yin, H Zhang International Conference on Information Systems, 2018 | 1 | 2018 |
| Deliberative or Automatic: Disentangling the Dual Processes Behind the Persuasive Power of Online Word-of-Mouth Z Lei, D Yin, H Zhang Lei, Zhanfei, Yin, Dezhi, and Zhang, Han, Deliberative or Automatic …, 2024 | | 2024 |
| The role of online reviews in consumer decision-making Z Lei Georgia Institute of Technology, 2019 | | 2019 |
| Should Reviewers Stand in the Shoes of Review Readers? The Role of Perspective Taking in Online Reviews Z Lei, D Yin, H Zhang Pre-ICIS Workshop on HCI Research in MIS, 2015 | | 2015 |
Han ZhangSteven A. Denning Professor of Technology & Management, Georgia Institute of TechnologyAdresse e-mail validée de scheller.gatech.edu