| Social influence and intention to use AI: the role of personal innovativeness and perceived trust using the parallel mediation model S Kandoth, SK Shekhar Forum Scientiae Oeconomia 10 (3), 131-150, 2022 | 25 | 2022 |
| Role of packaging cues on consumer buying behavior SK Shekhar, PT Raveendran International Journal of Engineering and Management Sciences 4 (1), 61-69, 2013 | 24 | 2013 |
| A study on the mediating effect of FOMO on social media (Instagram ) induced travel addiction and risk taking travel behavioral intention in youth M Mohanan, SK Shekhar Journal of Content, Community & Communication 14 (2), 57-67, 2021 | 22 | 2021 |
| Social media, positive news give hope amid pandemic in India SK Shekhar Media Asia 48 (4), 368-371, 2021 | 19 | 2021 |
| Consumer buying behaviour and attitude towards pharmaceuticals SK Shekhar, TP Jose, KR Rehin Int. J. Res. Pharm. Sci 10 (4), 2019 | 15 | 2019 |
| Perceptions and attitudes towards the silent salesman SK Shekhar, PT Raveendran International Journal of Business Innovation and Research 14 (1), 104-121, 2017 | 14 | 2017 |
| Sports marketing and conceptual evolution: A bibliometric analysis SK Shekhar, MA Shah SAGE Open 13 (3), 21582440231192915, 2023 | 12 | 2023 |
| Social marketing plan to decrease the COVID-19 vaccine hesitancy among senior citizens in rural India SK Shekhar Sustainability 14 (13), 7561, 2022 | 12 | 2022 |
| Product packaging and competitive advantage SK Shekhar, PT Raveendran Asian Journal of Management 7 (1), 1-4, 2016 | 10 | 2016 |
| Chocolate packaging cues and first moment of truth: An exploratory study on young consumers’ mind S Shekhar, P Raveendran Management Science Letters 3 (7), 1851-1862, 2013 | 10 | 2013 |
| Recruitment marketing-a bibliometric analysis S Kandoth, SK Shekhar International Journal of Professional Business Review 7 (2), e0431-e0431, 2022 | 9 | 2022 |
| Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach. SK Shekhar, PT Raveendran Management & Marketing 10 (4), 2015 | 9 | 2015 |
| Chocolate packaging and purchase behaviour: A cluster analysis approach SK Shekhar, PT Raveendran Indian journal of marketing 43 (6), 5-14, 2013 | 8 | 2013 |
| Bibliometric visualization of trauma and COVID-19 SK Shekhar Journal of Loss and Trauma 27 (8), 776-778, 2022 | 6 | 2022 |
| THE IMPACT OF FoMO ON THE RELATIONSHIP BETWEEN SOCIAL MEDIA ADDICTION AND COMPULSIVE BUYING AMONG YOUTH IN INDIA SK Shekhar Bulgarian Journal of Psychiatry 8 (1), 33-35, 2023 | 5 | 2023 |
| Bibliometric analysis of publications on wellness tourism M Mohanan, SK Shekhar Wydawnictwo Uniwersytetu Łódzkiego, 2022 | 4 | 2022 |
| Media and COVID-19 vaccine negligence in India S Kandoth, SK Shekhar Media Asia 49 (1), 58-61, 2021 | 4 | 2021 |
| COVID-19 and second wave: can India become self-sufficient in vaccines? SK Shekhar, TP Jose Human Vaccines & Immunotherapeutics 17 (11), 4131-4131, 2021 | 4 | 2021 |
| Impact of artificial intelligence and digitalization in the evolution of recruitment marketing K Sneha, SK Shekhar Kozhikode 4th international conference on marketing, technology & society, 2019 | 4 | 2019 |
| Chocolate package design: influence on baby boomers SK Shekhar, PT Raveendran 12th AIMS International Conference on Management, 301-307, 2015 | 4 | 2015 |
Raveendran PTProfessorPotvrđena adresa e-pošte na kannuruniv.ac.in