| Consumer behavior in confinement times: Food choice and cooking attitudes in Spain E Romeo-Arroyo, M Mora, L Vázquez-Araújo International journal of gastronomy and food science 21, 100226, 2020 | 189 | 2020 |
| Emotional response to wine: Sensory properties, age and gender as drivers of consumers’ preferences M Mora, E Urdaneta, C Chaya Food Quality and Preference 66, 19-28, 2018 | 123 | 2018 |
| Introduction of a new family of ice creams C Fiol, D Prado, C Romero, N Laburu, M Mora, JI Alava International Journal of Gastronomy and Food Science 7, 5-10, 2017 | 54 | 2017 |
| Improvement of an emotional lexicon for the evaluation of beers M Mora, B Giussani, E Pagliarini, C Chaya Food Quality and Preference 71, 158-162, 2019 | 39 | 2019 |
| Nettle cheese: Using nettle leaves (Urtica dioica) to coagulate milk in the fresh cheese making process C Fiol, D Prado, M Mora, JI Alava International Journal of Gastronomy and Food Science 4, 19-24, 2016 | 37 | 2016 |
| Effect of personality on the emotional response elicited by wines M Mora, E Urdaneta, C Chaya Food Quality and Preference 76, 39-46, 2019 | 31 | 2019 |
| Comparison of methods to develop an emotional lexicon of wine: Conventional vs rapid-method approach M Mora, AD de Matos, V Fernández-Ruiz, T Briz, C Chaya Food Quality and Preference 83, 103920, 2020 | 30 | 2020 |
| Exploring young consumers’ attitudes and emotions to sensory and physicochemical properties of different red wines M Mora, AD de Matos, L Vázquez-Araújo, V Puente, J Hernando, ... Food research international 143, 110303, 2021 | 25 | 2021 |
| Understanding food sustainability from a consumer perspective: A cross cultural exploration P Torán-Pereg, M Mora, M Thomsen, Z Palkova, S Novoa, ... International Journal of Gastronomy and Food Science 31, 100646, 2023 | 24 | 2023 |
| Sustainable and health claims vs sensory properties: Consumers’ opinions and choices using a vegetable dip as example product M Mora, E Romeo-Arroyo, P Torán-Pereg, C Chaya, L Vázquez-Araújo Food Research International 137, 109521, 2020 | 21 | 2020 |
| Implicit reaction vs explicit emotional response: Protected designation of origin in apple cider M Mora, J Elzo-Aizarna, S Rozas-Fuertes, L Velilla-Echeita, ... Food Quality and Preference 79, 103773, 2020 | 19 | 2020 |
| Effect of product properties and context on the perception of sweetness and liking: A case study with butter cookies E Romeo‐Arroyo, M Mora, N Pazos, S Deba‐Rementeria, ... Journal of Sensory Studies 37 (3), e12740, 2022 | 17 | 2022 |
| Understanding if differences in salivary flow rate and total protein content triggered by biological factors (sex and age) affect aroma perception and the hedonic and emotional … C Criado, C Muñoz-González, M Mora, V Fernández-Ruíz, C Chaya, ... Foods 11 (19), 3104, 2022 | 10 | 2022 |
| Consumer‐led approach to adapt a food‐odors emotional lexicon for the Spanish population: A tool for designing the scent of food spaces E Romeo‐Arroyo, M Mora, L Vázquez‐Araújo Journal of Sensory Studies 36 (6), e12707, 2021 | 7 | 2021 |
| Eating with the eyes? Tracking food choice in restaurant’s menu M Mora, E Romeo-Arroyo, C Chaya, L Gayoso, E Larrañaga-Ayastuy, ... Food Quality and Preference, 104956, 2023 | 5 | 2023 |
| Sensory exploration of vegetables combined with a cookery class increases willingness to choose/eat plant-based food and drink J Youssef, M Mora, E Maiz, C Spence International Journal of Gastronomy and Food Science 28, 100515, 2022 | 5 | 2022 |
| Tea pairings: Impact of aromatic congruence on acceptance and sweetness perception E Romeo-Arroyo, M Mora, L Noguera-Artiaga, L Vázquez-Araújo Current Research in Food Science 6, 100432, 2023 | 3 | 2023 |
| Consumer Profile and Drivers Influencing Consumer Behavior towards Fondillón, a European Protected Naturally Sweet Red Wine H Issa-Issa, L Noguera-Artiaga, M Mora, ÁA Carbonell-Barrachina, ... Foods 10 (11), 2651, 2021 | 3 | 2021 |
| Influence of gastronomic improvement of a menu on consumers’ perceived wellbeing in a real context study M Mora, G López-Font, E Urdaneta, L Vázquez-Araújo, L Coello-Lafuente, ... International Journal of Gastronomy and Food Science 21, 100219, 2020 | 3 | 2020 |
| Unraveling the Mediterranean cuisine. What ingredients drive the flavor of the gastronomies included in the Mediterranean diet? Ò Boronat, M Mora, E Romeo-Arroyo, L Vázquez-Araújo International Journal of Gastronomy and Food Science, 100802, 2023 | 2 | 2023 |