| Factors influencing people’s continuous watching intention and consumption intention in live streaming: Evidence from China F Hou, Z Guan, B Li, AYL Chong Internet Research 30 (1), 141-163, 2020 | 400 | 2020 |
| Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews AYL Chong, E Ch’ng, MJ Liu, B Li International Journal of Production Research 55 (17), 5142-5156, 2017 | 287 | 2017 |
| Predicting online product sales via online reviews, sentiments, and promotion strategies: A big data architecture and neural network approach AYL Chong, B Li, EWT Ngai, E Ch'Ng, F Lee International Journal of Operations & Production Management 36 (4), 358-383, 2016 | 240 | 2016 |
| The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace AYL Chong, E Lacka, L Boying, HK Chan Information & management 55 (5), 621-632, 2018 | 231 | 2018 |
| Predicting customer demand for remanufactured products: A data-mining approach T Van Nguyen, L Zhou, AYL Chong, B Li, X Pu European Journal of Operational Research 281 (3), 543-558, 2020 | 181 | 2020 |
| Repurchase intention in the Chinese e-marketplace: Roles of interactivity, trust and perceived effectiveness of e-commerce institutional mechanisms H Bao, B Li, J Shen, F Hou Industrial Management & Data Systems 116 (8), 1759-1778, 2016 | 158 | 2016 |
| What influence users’e-finance continuance intention? The moderating role of trust W Zhou, Z Tsiga, B Li, S Zheng, S Jiang Industrial Management & Data Systems 118 (8), 1647-1670, 2018 | 142 | 2018 |
| What determines customers’ continuance intention of FinTech? Evidence from YuEbao Z Wang, G Zhengzhi Gordon, F Hou, B Li, W Zhou Industrial Management & Data Systems 119 (8), 1625-1637, 2019 | 132 | 2019 |
| What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model Z Guan, F Hou, B Li, CW Phang, AYL Chong Information Systems Journal 32 (3), 653-689, 2022 | 118 | 2022 |
| Impact of social support and presence on swift guanxi and trust in social commerce J Fan, W Zhou, X Yang, B Li, Y Xiang Industrial Management & Data Systems 119 (9), 2033-2054, 2019 | 86 | 2019 |
| Predicting online e-marketplace sales performances: A big data approach B Li, E Ch’ng, AYL Chong, H Bao Computers & Industrial Engineering 101, 565-571, 2016 | 77 | 2016 |
| What drives people to purchase virtual gifts in live streaming? The mediating role of flow B Li, Z Guan, AYL Chong, F Hou PACIS 2018 Proceedings, 239, 2018 | 75 | 2018 |
| Understanding and predicting what influence online product sales? A neural network approach F Hou, B Li, AYL Chong, N Yannopoulou, MJ Liu Production Planning & Control 28 (11-12), 964-975, 2017 | 59 | 2017 |
| Understanding work experience in epidemic-induced telecommuting: The roles of misfit, reactance, and collaborative technologies B Li, C Xue, Y Cheng, ETK Lim, CW Tan Journal of Business Research 154, 113330, 2023 | 24 | 2023 |
| Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience F Hou, Z Guan, B Li, Y Hu PACIS 2020 PROCEEDINGS, 2020 | 21 | 2020 |
| What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment Z Guan, F Hou, B Li, A Chong, CW Phang International Conference on Information Systems 2019, 2019 | 19 | 2019 |
| Evaluating online review helpfulness based on elaboration likelihood model: The moderating role of readability B Li, F Hou, Z Guan, AYL Chong, X Pu PACIS 2017 PROCEEDINGS, 2017 | 17 | 2017 |
| Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA T Ma, Y Cheng, Z Guan, B Li, F Hou, ETK Lim Information Systems Journal 34 (3), 762-787, 2024 | 15 | 2024 |
| The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding B Li, F Hou, Z Guan, AYL Chong Information Technology & People 36 (6), 2587-2610, 2023 | 15 | 2023 |
| How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness B Li, F Hou, Z Guan, A Chong PACIS 2019 PROCEEDINGS, 2019 | 13 | 2019 |