| Principles of judging valence: What makes events positive or negative? CM Brendl, ET Higgins Advances in experimental social psychology 28, 95-160, 1996 | 506 | 1996 |
| Constraining theories of embodied cognition AB Markman, CM Brendl Psychological science 16 (1), 6-10, 2005 | 479 | 2005 |
| Accessibility and applicability: Some" activation rules" influencing judgment ET Higgins, CM Brendl Journal of Experimental Social Psychology 31 (3), 218-243, 1995 | 466 | 1995 |
| How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test. CM Brendl, AB Markman, C Messner Journal of personality and social psychology 81 (5), 760, 2001 | 445 | 2001 |
| The devaluation effect: Activating a need devalues unrelated objects CM Brendl, AB Markman, C Messner Journal of Consumer Research 29 (4), 463-473, 2003 | 325 | 2003 |
| The influence of goals on value and choice AB Markman, CM Brendl Psychology of learning and motivation 39, 97-128, 2000 | 262 | 2000 |
| Stuck in the middle: The psychophysics of goal pursuit A Bonezzi, CM Brendl, M De Angelis Psychological science 22 (5), 607-612, 2011 | 229 | 2011 |
| Name letter branding: Valence transfers when product specific needs are active CM Brendl, A Chattopadhyay, BW Pelham, M Carvallo Journal of Consumer Research 32 (3), 405-415, 2005 | 212 | 2005 |
| Sensitivity to varying gains and losses: The role of self-discrepancies and event framing. CM Brendl, ET Higgins, KM Lemm Journal of personality and social psychology 69 (6), 1028, 1995 | 211 | 1995 |
| Best research practices for using the Implicit Association Test AG Greenwald, M Brendl, H Cai, D Cvencek, JF Dovidio, M Friese, ... Behavior research methods, 1-20, 2022 | 162 | 2022 |
| Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point CM Brendl, AB Markman, C Messner Journal of Experimental Social Psychology 41 (4), 346-368, 2005 | 117 | 2005 |
| Wanting, liking, and preference construction. X Dai, CM Brendl, D Ariely Emotion 10 (3), 324, 2010 | 113 | 2010 |
| The value heuristic in judgments of relative frequency X Dai, K Wertenbroch, CM Brendl Psychological Science 19 (1), 18, 2008 | 91 | 2008 |
| Devaluation of goal-unrelated choice options CM Brendl, AB Markman, C Messner Journal of Consumer Research 29 (463), 73, 2003 | 82 | 2003 |
| The offer framing effect: Choosing single versus bundled offerings affects variety seeking M Mittelman, EB Andrade, A Chattopadhyay, CM Brendl Journal of Consumer Research 41 (4), 953-964, 2014 | 72 | 2014 |
| The Implicit Association Test at age 20: What is known and what is not known about implicit bias AG Greenwald, M Brendl, H Cai, D Cvencek, J Dovidio, M Friese, A Hahn, ... OSF, 2020 | 50 | 2020 |
| Goals, policies, preferences, and actions AB Markman, CM Brendl Applying social cognition to consumer-focused strategy, 183-199, 2006 | 50 | 2006 |
| Distinguishing constructs from variables in designing research BJ Calder, CM Brendl, AM Tybout, B Sternthal Journal of Consumer Psychology 31 (1), 188-208, 2021 | 48 | 2021 |
| Preference and the specificity of goals. AB Markman, CM Brendl, K Kim Emotion 7 (3), 680, 2007 | 47 | 2007 |
| Do hedonic motives moderate regulatory focus motives? Evidence from the framing of persuasive messages. P Malaviya, CM Brendl Journal of Personality and Social Psychology 106 (1), 1, 2014 | 45 | 2014 |