| Internal brand co-creation: The experiential brand meaning cycle in higher education D Dean, RE Arroyo-Gamez, K Punjaisri, C Pich Journal of business research 69 (8), 3041-3048, 2016 | 206 | 2016 |
| Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party C Pich, D Dean Journal of Marketing Management 31 (11-12), 1353-1378, 2015 | 66 | 2015 |
| Principles of marketing for a digital age TL Tuten Sage Publications, 2022 | 61 | 2022 |
| Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign C Pich, D Dean, K Punjaisri Journal of Marketing Communications 22 (1), 100-117, 2016 | 61 | 2016 |
| Evolution of political branding: Typologies, diverse settings and future research C Pich, BI Newman Journal of Political Marketing 19 (1-2), 3-14, 2020 | 56 | 2020 |
| Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities L Spry, C Foster, C Pich, S Peart Journal of Strategic Marketing 28 (4), 336-349, 2020 | 50 | 2020 |
| Marketing scholars and political marketing: The pragmatic and principled reasons for why marketing academics should research the use of marketing in the political arena J Lees-Marshment Customer Needs and Solutions 6 (3), 41-48, 2019 | 46 | 2019 |
| Qualitative projective techniques in political brand image research from the perspective of young adults C Pich, D Dean Qualitative Market Research: An International Journal 18 (1), 115-144, 2015 | 46 | 2015 |
| Toward a conceptual framework of emotional relationship marketing: An examination of two UK political parties D Dean, R Croft, C Pich Journal of Political Marketing 14 (1-2), 19-34, 2015 | 43 | 2015 |
| Exploring and consolidating the brand personality elements of the political leader V Jain, M Chawla, BE Ganesh, C Pich Spanish Journal of Marketing-ESIC 22 (3), 295-318, 2018 | 41 | 2018 |
| Investigating political brand reputation with qualitative projective techniques from the perspective of young adults C Pich, G Armannsdottir, L Spry International Journal of Market Research 60 (2), 198-213, 2018 | 37 | 2018 |
| Exploring personal political brands of Iceland’s parliamentarians G Armannsdottir, S Carnell, C Pich Political Branding, 70-102, 2020 | 33 | 2020 |
| The elicitation capabilities of qualitative projective techniques in political brand image research C Pich, G Armannsdottir, D Dean International Journal of Market Research 57 (3), 357-394, 2015 | 31 | 2015 |
| Integrated marketing communications: A global brand-driven approach PJ Kitchen, ME Tourky Springer Nature, 2022 | 30 | 2022 |
| Problematizing the presentation and reception of political brands: The strategic and operational nature of the political brand alignment model C Pich, G Armannsdottir, D Dean, L Spry, V Jain European Journal of Marketing 54 (1), 190-211, 2020 | 28 | 2020 |
| Exploring the process of creating and managing personal political brand identities in nonparty environments: The case of the Bailiwick of Guernsey C Pich, G Armannsdottir, D Dean Journal of Political Marketing 19 (4), 414-434, 2020 | 24 | 2020 |
| Exploring the influences of political branding: a case from the youth in India V Jain, C Pich, BE Ganesh, G Armannsdottir Journal of Indian Business Research 9 (3), 190-211, 2017 | 21 | 2017 |
| Exploring the creation and development of political co-brand identity: A multi-case study approach G Armannsdottir, C Pich, L Spry Qualitative Market Research: An International Journal 22 (5), 716-744, 2019 | 18 | 2019 |
| Political branding: More than parties, leaders and policies C Pich, BI Newman Routledge, 2020 | 16 | 2020 |
| Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum C Pich, J Harvey, G Armannsdottir, M Poorrezaei, I Branco-Illodo, ... International Journal of Market Research 60 (6), 589-610, 2018 | 14 | 2018 |
dianne deanProfessor Emeritus, Sheffield Business School, Sheffield Hallam UniversityPotvrđena adresa e-pošte na shu.ac.uk