| The long-term effect of marketing strategy on brand sales MB Ataman, HJ Van Heerde, CF Mela Journal of Marketing Research 47 (5), 866-882, 2010 | 506 | 2010 |
| A note on the effect of brand image on sales B Ataman, B Ülengin Journal of Product & Brand Management 12 (4), 237-250, 2003 | 284 | 2003 |
| Building brands MB Ataman, CF Mela, HJ Van Heerde Marketing Science 27 (6), 1036-1054, 2008 | 234 | 2008 |
| There’s an app for that! Understanding the drivers of mobile application downloads ZA Gokgoz, MB Ataman, GH van Bruggen Journal of Business Research 123, 423-437, 2021 | 63 | 2021 |
| Comparison of urban housing satisfaction in modern and traditional neighborhoods in Edirne, Turkey N Erdogan, A Akyol, B Ataman, V Dokmeci Social Indicators Research 81, 127-148, 2007 | 57 | 2007 |
| Consumer packaged goods in France: National brands, regional chains, and local branding MB Ataman, CF Mela, HJ Van Heerde Journal of Marketing Research 44 (1), 14-20, 2007 | 52 | 2007 |
| Examination of the effects of the relationship marketing orientation on the company performance S Kucukkancabas, A Akyol, BM Ataman Quality and Quantity 43, 441-450, 2009 | 40 | 2009 |
| İLİŞKİ PAZARLAMASI BİLEŞENLERİNİN ŞİRKET PERFORMANSI ÜZERİNDEKİ ETKİLERİ: İÇECEK SEKTÖRÜNDE UYGULAMALI BİR ARAŞTIRMA S Küçükkancabaş, A Akyol, BM Ataman Öneri Dergisi 7 (25), 131-139, 2006 | 30 | 2006 |
| Oyuncular ve oyuncu olmayanlar için oyunlar A Boal, B Ataman, Ö Öztürk, K Rızvanoğlu Boğaziçi Üniversitesi, 2003 | 26 | 2003 |
| The long-term effect of marketing strategy on brand performance CF Mela, MB Ataman, H Van Heerde ZIBS Research Reports, 2006 | 19* | 2006 |
| How do line extensions impact brand sales? The role of feature similarity and brand architecture B Sezen, K Pauwels, B Ataman Journal of Marketing Analytics 12 (3), 537-550, 2024 | 7 | 2024 |
| Employment interview satisfaction of applicants within the context of a developing country: the case of Turkey F Küskü, BM Ataman The International Journal of Human Resource Management 22 (11), 2463-2483, 2011 | 7 | 2011 |
| The Rise of Mobile Marketing: A Decade of Research in Review Z Aydin-Gokgoz, MB Ataman, G van Bruggen Foundations and Trends® in Marketing 17 (3), 140-226, 2022 | 6 | 2022 |
| İş Görüşmelerinin Değerlendirilmesi: Aday Memnuniyeti Ölçeği F Küskü, B Ataman, AF Çakmak Yönetim Araştırmaları Dergisi 3 (1), 29-55, 2003 | 5 | 2003 |
| Advertising's Impact on Brand Price Elasticity B Ataman, K Pauwels, S Srinivasan, M Vanhuele Available at SSRN 4694207, 2023 | 4* | 2023 |
| Context dependence as a driver of preference dynamics MB Ataman, RP Rooderkerk Woking Paper, 2010 | 4 | 2010 |
| Unveiling the dynamics of emotions in society through an analysis of online social network conversations B Sener, E Akpinar, MB Ataman Scientific Reports 13 (1), 14997, 2023 | 3 | 2023 |
| Analysis of Advertising Content: A Cross Cultural Comparison of American, German and Turkish Advertisements Ş Burnaz, N Uray, B Ataman, AB Elmadağ 9th Cross-Cultural Research Conference, 10-14, 2001 | 2 | 2001 |
| Managing brands BM Ataman | 1 | 2007 |
| Poster As a Medium of Propaganda: A Content Analytic Decomposition of Revolution Posters K Rızvanoğlu, B Ataman 1st International Conference of Analytic Approaches to Visual Communication …, 2002 | 1 | 2002 |
