Prati
Anubhav Mishra
Naslov
Citirano
Citirano
Godina
Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
A Mishra, SS Maheswarappa, M Maity, S Samu
Journal of Business Research 86, 394-405, 2018
2472018
eWOM: Extant research review and future research avenues
A Mishra, SM Satish
Vikalpa 41 (3), 222-233, 2016
1912016
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
A Mishra, A Shukla, NP Rana, YK Dwivedi
Psychology & Marketing 38 (3), 385-396, 2021
1872021
Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants
A Mishra, A Shukla, SK Sharma
International Journal of Information Management 67, 102413, 2022
1852022
Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach
A Mishra, A Shukla, NP Rana, WL Currie, YK Dwivedi
International Journal of Information Management 68, 102571, 2023
1292023
Technology readiness of teenagers: a consumer socialization perspective
A Mishra, SS Maheswarappa, CL Colby
Journal of Services Marketing 32 (5), 592-604, 2018
682018
Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis
A Mishra, M Maity
Journal of Consumer Behaviour 20 (6), 1675-1689, 2021
512021
Impact of fake news on social image perceptions and consumers’ behavioral intentions
A Mishra, S Samu
Journal of Consumer Marketing, 2021
452021
“Real impact”: Challenges and opportunities in bridging the gap between research and practice–Making a difference in industry, policy, and society
YK Dwivedi, A Jeyaraj, L Hughes, GH Davies, M Ahuja, MA Albashrawi, ...
International Journal of Information Management, 102750, 2024
372024
Factors Influencing Customers’ Apparel Shopping Intention in Metaverse
R Pillai, B Sivathanu, NP Rana, R Preet, A Mishra
Journal of Computer Information Systems, 1-16, 2024
362024
Psychological determinants of consumer’s usage, satisfaction, and word-of-mouth recommendations toward smart voice assistants
A Mishra, A Shukla
International working conference on transfer and diffusion of IT, 274-283, 2020
242020
Role of review length, review valence and review credibility on consumer’s online hotel booking intention
A Shukla, A Mishra
FIIB Business Review 12 (4), 403-414, 2023
232023
Role of communication, influence, and satisfaction in patient recommendations of a physician
P Mehra, A Mishra
Vikalpa 46 (2), 99-111, 2021
222021
If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic
A Mishra, RG Indwar, S Samu
Journal of Consumer Marketing 39 (3), 294-305, 2022
202022
Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
A Shukla, A Mishra
Vision 27 (5), 639-649, 2023
192023
Teenagers’ eWOM intentions: a nature vs nurture perspective
A Mishra, SS Maheswarappa, M Maity, S Samu
Marketing Intelligence & Planning 36 (4), 470-483, 2018
192018
Four decades of sustainable tourism research: Trends and future research directions
R Agarwal, A Mehrotra, A Mishra, NP Rana, R Nunkoo, M Cho
International Journal of Tourism Research 26 (2), e2643, 2024
172024
The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach
A Shukla, A Mishra, NP Rana, S Banerjee
Journal of Consumer Behaviour, 2024
152024
Gyan Fresh: Digital Transformation of Dairy Business with Resilience and Technology Innovation
A Mishra, A Shukla
FIIB Business Review 12 (1), 20-30, 2023
142023
Metaverse: Opportunities and challenges for marketers
A Mishra, S Awasthi
Management Dynamics 22 (1), 79-84, 2022
142022
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