An examination of collaboration in high‐technology new product development processes AR Jassawalla, HC Sashittal Journal of Product Innovation Management: An international publication of …, 1998 | 613 | 1998 |
Cultures that support product-innovation processes AR Jassawalla, HC Sashittal Academy of Management Perspectives 16 (3), 42-54, 2002 | 566 | 2002 |
Building collaborative cross-functional new product teams AR Jassawalla, HC Sashittal Academy of Management Perspectives 13 (3), 50-63, 1999 | 369 | 1999 |
Students' perceptions of social loafing: Its antecedents and consequences in undergraduate business classroom teams A Jassawalla, H Sashittal, A Sashittal Academy of Management Learning & Education 8 (1), 42-54, 2009 | 229 | 2009 |
Strategies of effective new product team leaders AR Jassawalla, HC Sashittal California management review 42 (2), 34-51, 2000 | 138 | 2000 |
Marketing implementation in smaller organizations: Definition, framework, and propositional inventory HC Sashittal, AR Jassawalla Journal of the Academy of Marketing Science 29 (1), 50-69, 2001 | 134 | 2001 |
Interact with me on my terms: A four segment Facebook engagement framework for marketers MA Hodis, R Sriramachandramurthy, HC Sashittal Journal of Marketing Management 31 (11-12), 1255-1284, 2015 | 124 | 2015 |
Targeting college students on Facebook? How to stop wasting your money HC Sashittal, R Sriramachandramurthy, M Hodis Business horizons 55 (5), 495-507, 2012 | 93 | 2012 |
Marketing implementation in small and midsized industrial firms: an exploratory study HC Sashittal, D Wilemon Industrial Marketing Management 25 (1), 67-78, 1996 | 91 | 1996 |
Thinking strategically about integrating repatriated managers in MNCs AR Jassawalla, HC Sashittal Human Resource Management 48 (5), 769-792, 2009 | 81 | 2009 |
Building acquaintance brands via Snapchat for the college student market HC Sashittal, M DeMar, AR Jassawalla Business Horizons 59 (2), 193-204, 2016 | 80 | 2016 |
Managing expatriate: The role of mentors AR Jassawalla, N Asgary, HC Sashittal International Journal of Commerce and Management 16 (2), 130-140, 2006 | 76 | 2006 |
Cross-functional dynamics in new product development AR Jassawalla, HC Sashittal Research-Technology Management 43 (1), 46-49, 2000 | 67 | 2000 |
Student perceptions of social loafing in undergraduate business classroom teams AR Jassawalla, A Malshe, H Sashittal Decision Sciences Journal of Innovative Education 6 (2), 403-426, 2008 | 63 | 2008 |
The DNA of cultures that promote product innovation AR Jassawalla, HC Sashittal Ivey Business Journal 68 (2), 1-6, 2003 | 61 | 2003 |
The strategic market planning-implementation interface in small and midsized industrial firms: An exploratory study HC Sashittal, C Tankersley Journal of Marketing Theory and Practice 5 (3), 77-92, 1997 | 56 | 1997 |
Entifying your brand among Twitter-using millennials HC Sashittal, M Hodis, R Sriramachandramurthy Business Horizons 58 (3), 325-333, 2015 | 49 | 2015 |
The role of senior management and team leaders in building collaborative new product teams AR Jassawalla, HC Sashittal Engineering management journal 13 (2), 33-39, 2001 | 49 | 2001 |
Why do college students use Pinterest? A model and implications for scholars and marketers HC Sashittal, AR Jassawalla Journal of Interactive Advertising 15 (1), 54-66, 2015 | 42 | 2015 |
Accelerating technology transfer: thinking about organizational pronoia AR Jassawalla, HC Sashittal Journal of Engineering and Technology Management 15 (2-3), 153-177, 1998 | 40 | 1998 |