| The dual-process model of product information and habit in influencing consumers’ purchase intention: The role of live streaming features H Chen, H Chen, X Tian Electronic Commerce Research and Applications 53, 101150, 2022 | 150 | 2022 |
| How short-form video features influence addiction behavior? Empirical research from the opponent process theory perspective X Tian, X Bi, H Chen Information Technology & People 36 (1), 387-408, 2023 | 79 | 2023 |
| Understanding the relationship between online self-image expression and purchase intention in SNS games: A moderated mediation investigation H Chen, H Chen Computers in Human Behavior 112, 106477, 2020 | 48 | 2020 |
| The impact of social shopping feature richness on buying intention: a product perspective H Chen, H Chen, X Tian Internet Research 32 (4), 1378-1400, 2022 | 22 | 2022 |
| Investigating the intention to purchase virtual goods in social networking service games: a self-presentation perspective H Chen, H Chen Behaviour & Information Technology 41 (6), 1171-1184, 2022 | 22 | 2022 |
| The role of social network sites on the relationship between game users and developers: an evolutionary game analysis of virtual goods H Chen, HT Chen Information Technology and Management 22 (2), 67-81, 2021 | 11 | 2021 |
| Gift giving via social network services: the case of a WeChat mini-program used in China C Hao, C Hai-tao Data Technologies and Applications 54 (4), 481-502, 2020 | 10 | 2020 |
| AI in the spotlight: The impact of artificial intelligence disclosure on user engagement in short-form videos H Chen, P Wang, S Hao Computers in Human Behavior 162, 108448, 2025 | 1 | 2025 |
| Dollar or percentage? The effect of reward presentation on referral likelihood H Chen, S Hao Asia Pacific Journal of Marketing and Logistics 36 (6), 1504-1519, 2024 | 1 | 2024 |
| Streamers and viewers in live-streaming e-commerce: a social learning perspective S Hao, H Chen Management Decision, 2025 | | 2025 |