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Riza Casidy
Riza Casidy
Professor of Marketing, Macquarie University
Potvrđena adresa e-pošte na mq.edu.au - Početna stranica
Naslov
Citirano
Citirano
Godina
The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality
RC Mulyanegara, Y Tsarenko, A Anderson
Journal of brand management 16 (4), 234-247, 2009
4012009
A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
R Casidy, W Wymer
Journal of retailing and consumer services 32, 189-197, 2016
3832016
Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers
MJ Valos, F Haji Habibi, R Casidy, CB Driesener, VL Maplestone
Marketing intelligence & planning 34 (1), 19-40, 2016
2692016
The role of brand reputation in organic food consumption: A behavioral reasoning perspective
J Ryan, R Casidy
Journal of Retailing and Consumer Services 41, 239-247, 2018
2182018
The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions
R Casidy, H Shin
Journal of Retailing and Consumer Services 27, 103-112, 2015
1992015
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth: Evidence from the higher education sector
R Casidy
Journal of Nonprofit & Public Sector Marketing 26 (2), 142-161, 2014
1842014
Authentic assessment in business education: its effects on student satisfaction and promoting behaviour
L James, R Casidy
Studies in Higher Education, 2018
1732018
The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector
R Casidy, W Wymer
Journal of Brand Management, 2015
1452015
Drivers and Outcomes of Relationship Quality with Professional Service Firms: An SME Owner-Manager Perspective
R Casidy, M Nyadzayo
Industrial Marketing Management 78, 27-42, 2019
1242019
Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market
RC Mulyanegara, Y Tsarenko
Journal of Fashion Marketing and Management: An International Journal 13 (3 …, 2009
1232009
The role of brand orientation in the higher education sector: a student-perceived paradigm
R Casidy
Asia Pacific Journal of Marketing and Logistics 25 (5), 803-820, 2013
1212013
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
R Casidy, W Wymer, A O'cass
Tourism Management 66, 72-84, 2018
1092018
Service innovation and adoption in industrial markets: An SME perspective
R Casidy, M Nyadzayo, M Mohan
Industrial Marketing Management 89, 157-170, 2020
982020
B2B purchase engagement: Examining the key drivers and outcomes in professional services
MW Nyadzayo, R Casidy, P Thaichon
Industrial Marketing Management 85, 197-208, 2020
942020
Marketing Principles with Student Resource Access 12 Months
WM Pride, OC Ferrell, B Lukas, S Schembri, O Niininen, R Casidy
Cengage AU, 2017
872017
An empirical investigation of the relationship between personality traits, prestige sensitivity, and fashion consciousness of Generation Y in Australia
R Casidy
Australasian Marketing Journal 20 (4), 242-249, 2012
862012
The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector: A customer-perceived paradigm
RC Mulyanegara
Journal of Strategic Marketing 19 (5), 429-441, 2011
802011
Linking fashion consciousness with Gen Y attitude towards prestige brands
R Casidy, AN Nuryana, SRH Hati
Asia Pacific Journal of Marketing and Logistics 27 (3), 406-420, 2015
692015
The effects of supplier B2B sustainability positioning on buyer performance: The role of trust
R Casidy, L Yan
Industrial Marketing Management 102, 311-323, 2022
672022
Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements
H Shin, R Casidy, A Yoon, SH Yoon
Journal of Brand Management 23, 1-23, 2016
662016
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