| Determinants of international marketing strategy for emerging market multinationals S Rana, S Prashar, MK Barai, ABA Hamid International Journal of Emerging Markets 16 (2), 154-178, 2021 | 107 | 2021 |
| Conceptualizing international positioning strategies for Indian higher education institutions S Rana, S Verma, MM Haque, G Ahmed Review of International Business and Strategy, 2022 | 89 | 2022 |
| A perspective on the positioning of Indian business schools post COVID-19 pandemic S Rana, A Anand, S Prashar, MM Haque International Journal of Emerging Markets, 2022 | 81 | 2022 |
| Impact of trustworthiness on the usage of m-banking apps: A study on Bangladeshi consumers MR Khan, S Rana, MI Hosen Business Perspectives and Research 10 (2), 234-250, 2022 | 80 | 2022 |
| Relative exploration and firm performance: why resource-theory alone is not sufficient? KR Bhandari, S Rana, J Paul, J Salo Journal of Business Research 118, 363-377, 2020 | 75 | 2020 |
| Promoting through consumer nostalgia: A conceptual framework and future research agenda S Rana, SK Raut, S Prashar, ABA Hamid Journal of Promotion Management 27 (2), 211-249, 2020 | 74 | 2020 |
| Perceived service quality and customer satisfaction: A missing link in Indian banking sector BK Nambiar, HN Ramanathan, S Rana, S Prashar Vision 23 (1), 44-55, 2018 | 71 | 2018 |
| Why export competitiveness differs within Indian textile industry? Determinants and empirical evidence R Dhiman, V Kumar, S Rana Review of International Business and Strategy 30 (3), 375-397, 2020 | 62 | 2020 |
| Mediating role of manufacturing strategy in the competitive strategy and firm performance: evidence from SMEs M Kharub, RS Mor, S Rana Benchmarking: An International Journal 29 (10), 3275-3301, 2022 | 53 | 2022 |
| The transversal of nostalgia from psychology to marketing: what does it portend for future research? S Rana, SK Raut, S Prashar, MA Quttainah International Journal of Organizational Analysis, 2022 | 46 | 2022 |
| Board composition and firm performance: Empirical evidence from Indian companies A Goel, R Dhiman, S Rana, V Srivastava Asia-pacific journal of business administration 14 (4), 771-789, 2022 | 43 | 2022 |
| A literature review, classification, and simple meta-analysis on the conceptual domain of international marketing: 1990–2012 S Rana, SK Sharma Entrepreneurship in International Marketing, 189-222, 2015 | 39 | 2015 |
| How do influencers moderate purchase motives? An application of SOR model to assess the effects of reviewers’ rating on online purchase S Rana, S Bag, I Ghosal, B Prasad Journal of Promotion Management 29 (8), 1168-1197, 2023 | 32 | 2023 |
| How phygital customers’ experience transforms the retail banking sector? Examining customer engagement and patronage intentions J Kumar, S Rana, G Rani, V Rani Competitiveness Review: An International Business Journal 34 (1), 92-106, 2024 | 31 | 2024 |
| Presenting the POWER framework of conducting literature review S Rana, Sakshi, J Singh Exploring the latest trends in management literature (Vol. 1, Review of …, 2022 | 31 | 2022 |
| Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers' and retailers' perspectives PGSA Jayarathne, BTK Chathuranga, NJ Dewasiri, S Rana South Asian Journal of Marketing 4 (1), 51-73, 2022 | 31 | 2022 |
| AI and GPT for management scholars and practitioners: Guidelines and implications S Rana FIIB Business Review 12 (1), 7-9, 2023 | 30 | 2023 |
| What affects organic farming adoption in emerging economies? A missing link in the Indian agriculture sector J Kumar, S Rana, V Rani, A Ahuja International Journal of Emerging Markets, 2023 | 25 | 2023 |
| Sustainability in business: Some research perspectives S Rana FIIB Business review 8 (2), 77-78, 2019 | 25 | 2019 |
| Globalization and Indian manufacturing enterprises S Rana, PP Saikia, MK Barai FIIB Business Review 7 (3), 167-175, 2018 | 25 | 2018 |
