Aesthetics and ephemerality: Observing and preserving the luxury brand P Berthon, L Pitt, M Parent, JP Berthon California management review 52 (1), 45-66, 2009 | 987 | 2009 |
Understanding consumer conversations around ads in a Web 2.0 world C Campbell, LF Pitt, M Parent, PR Berthon Journal of Advertising 40 (1), 87-102, 2011 | 592 | 2011 |
Building citizen trust through e-government M Parent, CA Vandebeek, AC Gemino Government Information Quarterly 22 (4), 720-736, 2005 | 536 | 2005 |
The new WTP: Willingness to participate M Parent, K Plangger, A Bal Business horizons 54 (3), 219-229, 2011 | 377 | 2011 |
Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda LF Pitt, M Parent, I Junglas, A Chan, S Spyropoulou The Journal of Strategic Information Systems 20 (1), 27-37, 2011 | 245 | 2011 |
Knowledge creation in focus groups: can group technologies help? M Parent, RB Gallupe, WD Salisbury, JM Handelman Information & Management 38 (1), 47-58, 2000 | 228 | 2000 |
Relationships between job skills and performance: A study of webmasters MR Wade, M Parent Journal of Management Information Systems 18 (3), 71-96, 2002 | 209 | 2002 |
Mimetic isomorphism and technologyevaluation: Does imitation transcendjudgment? P Tingling, M Parent Journal of the Association for Information Systems 3 (1), 5, 2002 | 205 | 2002 |
Governing information technology risk M Parent, BH Reich California Management Review 51 (3), 134-152, 2009 | 180 | 2009 |
Cases in electronic commerce SL Huff, M Wade, SL Schneberger, SL Huff McGraw-Hill Higher Education, 2001 | 154 | 2001 |
How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension M Reddy, N Terblanche, L Pitt, M Parent Business Horizons 52 (2), 187-197, 2009 | 146 | 2009 |
The social media release as a public relations tool: Intentions to use among B2B bloggers P Steyn, E Salehi-Sangari, L Pitt, M Parent, P Berthon Public Relations Review 36 (1), 87-89, 2010 | 129 | 2010 |
Event sponsorship and ambush marketing: Lessons from the Beijing Olympics L Pitt, M Parent, P Berthon, PG Steyn Business Horizons 53 (3), 281-290, 2010 | 120 | 2010 |
Tracking back-talk in consumer-generated advertising: an analysis of two interpretative approaches C Campbell, LF Pitt, M Parent, P Berthon Journal of advertising research 51 (1), 224-238, 2011 | 111 | 2011 |
An exploratory study into brand alignment in B2B relationships C Campbell, L Papania, M Parent, D Cyr Industrial Marketing Management 39 (5), 712-720, 2010 | 108 | 2010 |
An exploration of enterprise technology selection and evaluation P Tingling, M Parent The Journal of Strategic Information Systems 13 (4), 329-354, 2004 | 105 | 2004 |
Extending the capabilities of Internet‐based research: lessons from the field P Tingling, M Parent, M Wade Internet Research 13 (3), 223-235, 2003 | 100 | 2003 |
GSS for multi-organizational collaboration: reflections on process and content F Ackermann, LA Franco, B Gallupe, M Parent Group Decision and Negotiation 14, 307-331, 2005 | 99 | 2005 |
A model of electronic commerce adoption by small voluntary organizations N MacKay, M Parent, A Gemino European Journal of Information Systems 13 (2), 147-159, 2004 | 94 | 2004 |
Extending models of flow and e-loyalty J Ilsever, D Cyr, M Parent Journal of Information Science and Technology 4 (2), 3-22, 2007 | 83 | 2007 |