Prati
Estela Núñez-Barriopedro
Estela Núñez-Barriopedro
PDI Area Comercialización e Investigación de Mercados. Universidad de Alcalá, Universidad Carlos III
Potvrđena adresa e-pošte na uah.es
Naslov
Citirano
Citirano
Godina
The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
P Cuesta‐Valiño, PG Rodríguez, E Núñez‐Barriopedro
Corporate Social Responsibility and Environmental Management 26 (4), 761-769, 2019
1552019
The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
P Cuesta-Valiño, P Gutiérrez-Rodríguez, E Núnez-Barriopedro
Corporate Governance: The International Journal of Business in Society 22 (3 …, 2022
1052022
Los videojuegos en la educación: Beneficios y perjuicios
E Núñez-Barriopedro, Y Sanz-Gómez, R Ravina-Ripoll
Revista electrónica EDUCARE 24 (2), 240-257, 2020
932020
Promoting social media engagement via branded content communication: A fashion brands study on Instagram
B Castillo‐Abdul, A Pérez‐Escoda, E Núñez‐Barriopedro
Media and Communication, 2022
792022
Sustainable, smart and Muslim-friendly tourist destinations
P Cuesta-Valiño, F Bolifa, E Núñez-Barriopedro
Sustainability 12 (5), 1778, 2020
752020
Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps
J Alonso-Garcia, F Pablo-Marti, E Nunez-Barriopedro
Industrial Marketing Management 95, 99-113, 2021
712021
Perception of advertisements for healthy food on social media: Effect of attitude on consumers’ response
P Cuesta-Valiño, PG Rodríguez, E Núñez-Barriopedro
International journal of environmental research and public health 17 (18), 6463, 2020
642020
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
P Cuesta-Valino, P Gutiérrez-Rodríguez, E Núnez-Barriopedro, ...
Journal of Business Research 156, 113475, 2023
612023
Influence and relationship between branded content and the social media consumer interactions of the luxury fashion brand Manolo Blahnik
B Castillo-Abdul, M Bonilla-del-Río, E Núñez-Barriopedro
Publications 9 (1), 10, 2021
582021
El impacto de la utilización de la modalidad B-Learning en la educación superior
E Núñez-Barriopedro, IM Monclúz, R Ravina-Ripoll
Alteridad. Revista de Educación 14 (1), 26-39, 2019
582019
How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: consumer satisfaction, engagement, and meaningful
E Núñez-Barriopedro, P Cuesta-Valiño, P Gutiérrez-Rodríguez, ...
Frontiers in Psychology 12, 653034, 2021
572021
Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach
J Alonso-Garcia, F Pablo-Marti, E Núñez-Barriopedro, P Cuesta-Valiño
Journal of Business & Industrial Marketing 38 (2), 317-336, 2023
492023
Employee happiness in the industry 4.0 era: insights from the Spanish industrial sector
R Ravina-Ripoll, E Núñez-Barriopedro, RD Evans, E Ahumada-Tello
2019 IEEE technology & engineering management conference (TEMSCON), 1-5, 2019
492019
Planeamiento tributario para evitar contingencias tributarias en la Empresa Trans Servis Kuelap SRL-2016
M Escobedo, E Núñez
Universidad Señor de Sipán, Pimentel-Trujillo, 2016
472016
Happiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production
R Ravina-Ripoll, E Nunez-Barriopedro, D Almorza-Gomar, ...
Frontiers in Psychology 12, 727845, 2021
442021
Happiness perception in Spain, a SEM approach to evidence from the sociological research center
E Núñez-Barriopedro, R Ravina-Ripoll, E Ahumada-Tello
Quality & Quantity 54 (3), 761-779, 2020
442020
La Recreación: necesidad y oportunidad para el desarrollo humano desde y para las comunidades
A Ramos, R Ojeda, D Báez, R Martínez, E Núñez
Revista Digital EFDeportes. com 16, 160, 2011
342011
LOS INCENTIVOS QUE MOTIVAN A LOS JÓVENES A ESTUDIAR FORMACIÓN PROFESIONAL. Cómo mejorar su horizonte educativo con el marketing
EN Barriopedro
Prisma Social, 1-34, 2010
322010
The role of perceived usefulness and annoyance on programmatic advertising: the moderating effect of Internet user privacy and cookies
E Núnez-Barriopedro, P Cuesta-Valiño, S Mansori-Amar
Corporate Communications: An International Journal 28 (2), 311-324, 2023
312023
Análisis del nivel de competitividad empresarial en el panorama publicitario colombiano fundamentada en el éxito creativo y la responsabilidad ética y jurídica
RR Ripoll, EN Barriopedro
Jurídicas Cuc 13 (1), 9-28, 2017
312017
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