Walter Wymer

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Riza CasidyProfessor of Marketing, Macquarie UniversityPotvrđena adresa e-pošte na mq.edu.au
Professor Sharyn Rundle-ThieleFounding Director, Social Marketing@Griffith, Griffith UniversityPotvrđena adresa e-pošte na griffith.edu.au
Faye ZhuRowan UniversityPotvrđena adresa e-pošte na rowan.edu
Toni HIltonDean of School of Business and Law, University of Brighton; Professor of MarketingPotvrđena adresa e-pošte na brighton.ac.uk
Helena AlvesUniversidade da Beira Interior - UBI/DGE/NECE - PortugalPotvrđena adresa e-pošte na ubi.pt
Debra Z. BasilProfessor of Marketing, University of LethbridgePotvrđena adresa e-pošte na uleth.ca
Aron O'CassLa Trobe UniversityPotvrđena adresa e-pošte na latrobe.edu.au
Wendy ScaifeAssoc. Prof. and Director, Australian Centre for Philanthropy and Nonprofit Studies - Queensland University of Technology, AustraliaPotvrđena adresa e-pošte na qut.edu.au
Hellen GrossProfessor for Culture and Social ManagementPotvrđena adresa e-pošte na hs-coburg.de
Sandra MottnerProfessor of Marketing, Western Washington UniversityPotvrđena adresa e-pošte na wwu.edu
Patricia KnowlesClemson UniversityPotvrđena adresa e-pošte na clemson.edu
Bernd HelmigProfessor of ManagementPotvrđena adresa e-pošte na uni-mannheim.de
Michael Jay PolonskyAlfred Deakin Professor and Head of the Department of Marketing, Deakin University - AustraliaPotvrđena adresa e-pošte na deakin.edu.au
Craig FurneauxQueensland University of TechnologyPotvrđena adresa e-pošte na qut.edu.au
Amparo Cervera-TauletUniversity of Valencia, SpainPotvrđena adresa e-pošte na uv.es
Walesska SchlesingerProfesora Titular de la Universidad de ValenciaPotvrđena adresa e-pošte na uv.es
MERCEDES GALAN-LADEROUNIVERSITY OF EXTREMADURA (UNIVERSIDAD DE EXTREMADURA)Potvrđena adresa e-pošte na unex.es
Mareike MöhlmannBentley UniversityPotvrđena adresa e-pošte na bentley.edu
Ljiljana Najev ČačijaAssociate professor, Faculty of economics SplitPotvrđena adresa e-pošte na efst.hr
Agota Giedre RaisieneProfessor, Mykolas Romeris UniversityPotvrđena adresa e-pošte na mruni.eu

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Walter Wymer

Professor of Marketing, University of Lethbridge

Potvrđena adresa e-pošte na uleth.ca - Početna stranica

nonprofit management nonprofit marketing philanthropy nonprofit brand volunteerism


Naslov Poredaj po navodima Poredaj po godini Poredaj po naslovu	Citirano Citirano	Godina
IT‐based services and service quality in consumer banking FX Zhu, W Wymer, I Chen International journal of service industry management 13 (1), 69-90, 2002	809	2002
Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings W Wymer, S Samu Best Business Books, 2003	412*	2003
Developing more effective social marketing strategies W Wymer Journal of Social Marketing 1 (1), 17-31, 2011	409	2011
A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price R Casidy, W Wymer Journal of retailing and consumer services 32, 189-197, 2016	383	2016
The effect of fit and dominance in cause marketing communications S Samu, W Wymer Journal of Business Research 62 (4), 432-440, 2009	257	2009
Nonprofit marketing: Marketing management for charitable and nongovernmental organizations W Wymer, P Knowles, R Gomes Sage, 2006	208	2006
Rethinking the boundaries of social marketing: Activism or advertising? W Wymer Journal of business research 63 (2), 99-103, 2010	181	2010
Refining the conceptualization of brand authenticity MM Akbar, W Wymer Journal of Brand Management 24, 14-32, 2017	176	2017
Conceptual foundations and practical guidelines for recruiting volunteers to serve in local nonprofit organizations: Part I WW Wymer Jr, BJ Starnes Journal of Nonprofit & Public Sector Marketing 9 (1-2), 63-96, 2001	157	2001
Segmenting volunteers using values, self-esteem, empathy, and facilitation as determinant variables WW Wymer Jr Journal of Nonprofit & Public Sector Marketing 5 (2), 3-28, 1997	149	1997
Using social marketing to enhance hotel reuse programs J Shang, DZ Basil, W Wymer Journal of Business Research 63 (2), 166-172, 2010	148	2010
The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector R Casidy, W Wymer Journal of Brand Management 22, 117-135, 2015	145	2015
Volunteer service as symbolic consumption: Gender and occupational differences in volunteering WW Wymer Jr, S Samu Journal of Marketing Management 18 (9-10), 971-989, 2002	137	2002
The limitations and potentialities of green marketing W Wymer, MJ Polonsky Journal of Nonprofit & Public Sector Marketing 27 (3), 239-262, 2015	135	2015
Determinants of volunteerism: A cross-disciplinary review and research agenda W Wymer, G Riecken, U Yavas Journal of Nonprofit & Public Sector Marketing 4 (4), 3-26, 1996	116	1996
The influence of cause marketing associations on product and cause brand value W Wymer, S Samu International Journal of Nonprofit and Voluntary Sector Marketing 14 (1), 1-20, 2009	112	2009
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers R Casidy, W Wymer, A O'cass Tourism Management 66, 72-84, 2018	109	2018
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions W Schlesinger, A Cervera-Taulet, W Wymer Journal of Marketing for Higher Education 33 (1), 1-19, 2023	101	2023
Stand-alone ethics, social responsibility, and sustainability course requirements: A snapshot from Australia and New Zealand SR Rundle-Thiele, W Wymer Journal of Marketing Education 32 (1), 5-12, 2010	97	2010
Differentiating literacy volunteers: A segmentation analysis for target marketing WW Wymer Jr International Journal of Nonprofit and Voluntary Sector Marketing 8 (3), 267-285, 2003	89	2003

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