Prati
Otavio Bandeira De Lamonica Freire
Otavio Bandeira De Lamonica Freire
Ostala imenaOtavio Freire, OBDL Freire, O Freire
Universidade de São Paulo
Potvrđena adresa e-pošte na usp.br
Naslov
Citirano
Citirano
Godina
Interorganizational cooperation in tourist destination: Building performance in the hotel industry
EP Wilke, BK Costa, OBDL Freire, MP Ferreira
Tourism Management 72, 340-351, 2019
1062019
Factors affecting satisfaction and loyalty to online group buying
JM Garcia, OBDL Freire, EBA Santos, J Andrade
Revista de Gestão 27 (3), 211-228, 2020
992020
Intentions to purchase food through the internet: Developing and testing a model
F Quevedo-Silva, O Freire, DO Lima-Filho, MM Brandão, G Isabella, ...
British Food Journal 118 (3), 572-587, 2016
922016
ROI em Comunicação: avaliação e mensuração
M Yanaze, O FREIRE, D SENISE
São Paulo: Difusão, 2010
74*2010
The brand’s effect on the evaluation of advertising endorsed by celebrities: an experimental study
L Aureliano-Silva, EL Lopes, OBDL Freire, D da Silva
Brazilian Business Review 12 (4), 57-78, 2015
64*2015
Competing scales for measuring perceived quality in the electronic retail industry: A comparison between ES-Qual and E-TailQ
EL Lopes, OB de Lamônica Freire, EH Lopes
Electronic commerce research and applications 34, 100824, 2019
602019
The effectiveness of celebrity endorsement in aspiring new celebrities: Examining the effects of brand, congruence, charisma and overexposure
O Freire, F Quevedo-Silva, DSP Scrivano
RAUSP Management Journal 53 (3), 289-303, 2018
582018
The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived …
EL Lopes, LZ Yunes, OB de Lamonica Freire, E Herrero, LHC Pinochet
Journal of Retailing and Consumer Services 53, 101970, 2020
452020
Value co-creation in tourism and hospitality: A systematic literature review
TLS Ribeiro, BK Costa, MP Ferreira, OB de Lamônica Freire
European Management Journal 41 (6), 985-999, 2023
432023
Indicadores de sustentabilidade como instrumentos de gestão: uma análise da GRI, ETHOS e ISE
EA da Silva, OBDL Freire, FQP de Oliveira
Revista de Gestão Ambiental e Sustentabilidade 3 (2), 130-148, 2014
422014
The influence of environmental concern and attitudes towards sustainable consumption on beef meat purchase intention
FQ Silva, DD Lima Filho, O Freire
Revista de Administração da UFSM 8 (3), 463-481, 2015
41*2015
The influence of music on consumer purchase behavior in retail environment
EBA Santos, OBDL Freire
Independent Journal of Management & Production 4 (2), 537-548, 2013
41*2013
Effect of environmental concern and skepticism in the consumption green products in brazilian retail
SSB Junior, EM Merlo, OBL Freire, D Da Silva, F Quevedo-Silva
Revista ESPACIOS| Vol. 37 (Nº 02) Año 2016, 2016
372016
ACQUIRING CONSUMER TRUST: MINIMIZING THE GAP BETWEEN ENVIRONMENTAL CONCERN AND ENVIRONMENTAL CONSUMPTION/CONQUISTANDO A CONFIANCA DO CONSUMIDOR: MINIMIZANDO O GAP ENTRE …
E Frederico, F Quevedo-Silva, OBDL Freire
Revista de Gestão Ambiental e Sustentabilidade 2 (2), 50-71, 2013
34*2013
# Step@ by# Step: recommendations for the development of high quality online research
OBDL Freire, DSV Senise, WB dos Reis, HS Ono
Revista Gestão & Tecnologia 17 (3), 10-35, 2017
302017
Brand equity and brand value: proposition and validation of a model
DL Romanello, O Freire, F Quevedo-Silva, EBA Santos
REMark 19 (3), 496, 2020
20*2020
Effective scale for consumers’ environmental concerns: A competing scales study between NEP and ECCB
O Freire, F Quevedo-Silva, E Frederico, L Vils, SSB Junior
Journal of Cleaner Production 304, 126801, 2021
182021
Motivos da escolha do curso de administração de empresas por meio da modelagem de equações estruturais
MS Bomtempo, D da Silva, OBDL Freire
Revista Pretexto, 2012
172012
“Carne Fraca” Crisis in Brazilian beef processing and the effect of the media on consumers’ purchase behaviour
F Quevedo-Silva, O Freire, CP Spanhol-Finocchio
British Food Journal 122 (2), 722-735, 2020
162020
Test and validation of data collection strategies used in applied social sciences: a marketing study
EL Lopes, E Herrero, LHC Pinochet, O Freire
BASE-Revista de Administração e Contabilidade da Unisinos 16 (3), 432-463, 2019
162019
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