| Exploring language effects in ethnic advertising: A sociolinguistic perspective S Koslow, PN Shamdasani, EE Touchstone Journal of consumer research 20 (4), 575-585, 1994 | 444 | 1994 |
| What is creative to whom and why? Perceptions in advertising agencies S Koslow, SL Sasser, EA Riordan Journal of advertising Research 43 (1), 96-110, 2003 | 339 | 2003 |
| Desperately seeking advertising creativity: Engaging an imaginative" 3Ps" research agenda SL Sasser, S Koslow Journal of Advertising 37 (4), 5-20, 2008 | 265 | 2008 |
| Executional factors and advertising effectiveness: A replication DW Stewart, S Koslow Journal of Advertising 18 (3), 21-32, 1989 | 264 | 1989 |
| Can the truth hurt? How honest and persuasive advertising can unintentionally lead to increased consumer skepticism S Koslow Journal of consumer Affairs 34 (2), 245-267, 2000 | 251 | 2000 |
| Do marketers get the advertising they need or the advertising they deserve? Agency views of how clients influence creativity S Koslow, SL Sasser, EA Riordan Journal of Advertising 35 (3), 81-101, 2006 | 218 | 2006 |
| Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising M Kilgour, S Koslow Journal of the Academy of Marketing Science 37, 298-309, 2009 | 190 | 2009 |
| A meta-analysis of when and how advertising creativity works S Rosengren, M Eisend, S Koslow, M Dahlen Journal of Marketing 84 (6), 39-56, 2020 | 179 | 2020 |
| Matching creative agencies with results-driven marketers: do clients really need highly creative advertising? SL Sasser, S Koslow, M Kilgour Journal of Advertising Research 53 (3), 297-312, 2013 | 129* | 2013 |
| Future directions for advertising creativity research D West, S Koslow, M Kilgour Journal of Advertising 48 (1), 102-114, 2019 | 99 | 2019 |
| Creative and interactive media use by agencies: Engaging an IMC media palette for implementing advertising campaigns SL Sasser, S Koslow, EA Riordan Journal of Advertising Research 47 (3), 237-256, 2007 | 98 | 2007 |
| Creativity awards: Great expectations? M Kilgour, S Sasser, S Koslow Creativity Research Journal 25 (2), 163-171, 2013 | 80 | 2013 |
| Information search and decision making in the selection of family health care. DW Stewart, GB Hickson, C Pechmann, S Koslow, WA Altemeier Marketing Health Services 9 (2), 29-39, 1989 | 72 | 1989 |
| The linguistic servicescape: Speaking their language may not be enough EE Touchstone, S Koslow, PN Shamdasani, S D'Alessandro Journal of Business Research 72, 147-157, 2017 | 59 | 2017 |
| Passion, expertise, politics, and support SL Sasser, S Koslow Journal of Advertising 41 (3), 5-18, 2012 | 55 | 2012 |
| The creative search for an insight in account planning: An absorptive capacity approach J Parker, L Ang, S Koslow Journal of Advertising 47 (3), 237-254, 2018 | 51 | 2018 |
| I love creative advertising: What it is, when to call for it, and how to achieve it S Koslow Journal of Advertising Research 55 (1), 5-8, 2015 | 49 | 2015 |
| How consumer heterogeneity muddles the international advertising debate S Koslow, C Costley International Journal of Advertising 29 (2), 221-244, 2010 | 37 | 2010 |
| How rhetoric theory informs the creative advertising development process: reconciling differences between advertising scholarship and practice A Tevi, S Koslow Journal of Advertising Research 58 (1), 111-129, 2018 | 30 | 2018 |
| Customers behaving badly! L Ang, S Koslow Rethinking misbehavior and resistance in organizations, 181-207, 2012 | 23 | 2012 |
