CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction P Martínez, IR Del Bosque International journal of hospitality management 35, 89-99, 2013 | 1540 | 2013 |
Customer loyalty: exploring its antecedents from a green marketing perspective P Martínez García de Leaniz International Journal of Contemporary Hospitality Management 27 (5), 896-917, 2015 | 430 | 2015 |
CSR influence on hotel brand image and loyalty P Martínez, A Pérez, IR Del Bosque Academia Revista Latinoamericana de Administración 27 (2), 267-283, 2014 | 371 | 2014 |
Customer responses to environmentally certified hotels: the moderating effect of environmental consciousness on the formation of behavioral intentions P Martínez, Á Herrero, R Gómez Journal of Sustainable Tourism, 2016 | 258* | 2016 |
Measuring corporate social responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry P Martínez, A Pérez, I Rodriguez del Bosque Journal of Travel & Tourism Marketing 30 (4), 365-385, 2013 | 236 | 2013 |
Exploring the role of CSR in the organizational identity of hospitality companies: A case from the Spanish tourism industry P Martínez, A Pérez, I Rodríguez del Bosque Journal of business ethics 124, 47-66, 2014 | 220 | 2014 |
The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry A Pérez, P Martínez, I Rodríguez del Bosque Service Business 7, 459-481, 2013 | 200 | 2013 |
Corporate image and reputation as drivers of customer loyalty PMG De Leaniz, IR del Bosque Rodríguez Corporate Reputation Review 19, 166-178, 2016 | 174 | 2016 |
Intellectual capital and relational capital: The role of sustainability in developing corporate reputation PMG De Leaniz, IR Del Bosque Intangible Capital 9 (1), 262-280, 2013 | 140 | 2013 |
Exploring the antecedents of hotel customer loyalty: A social identity perspective PM García de Leaniz, I Rodríguez Del Bosque Rodríguez Journal of Hospitality Marketing & Management 24 (1), 1-23, 2015 | 134 | 2015 |
Enhancing customer-based brand equity through CSR in the hospitality sector P Martínez, N Nishiyama International Journal of Hospitality & Tourism Administration 20 (3), 329-353, 2019 | 124 | 2019 |
Sustainability dimensions: A source to enhance corporate reputation P Martínez, I Rodríguez del Bosque Corporate Reputation Review 17, 239-253, 2014 | 102 | 2014 |
Corporate images and customer behavioral intentions in an environmentally certified context: Promoting environmental sustainability in the hospitality industry P Martínez, Á Herrero, R Gómez‐López Corporate Social Responsibility and Environmental Management 26 (6), 1382-1391, 2019 | 83 | 2019 |
Determinants of electronic word-of-mouth on social networking sites about negative news on CSR M Mar García-de los Salmones, A Herrero, P Martínez Journal of Business Ethics 171 (3), 583-597, 2021 | 79 | 2021 |
Determinants of eWOM on hospitality CSR issues. In Facebook we trust? P Martínez, Á Herrero, MM García-de los Salmones Journal of Sustainable Tourism 28 (10), 1479-1497, 2020 | 61 | 2020 |
The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context: Exploring the moderating effect of customer involvement in the … P Martínez García de Leaniz, Á Herrero Crespo, R Gómez-López Spanish Journal of Marketing-ESIC 23 (2), 205-226, 2019 | 38 | 2019 |
Análisis de la práctica corporativa de la responsabilidad social en el sector turístico: Un estudio de casos PMG de Leaniz, AP Ruiz, IR del Bosque Cuadernos de Turismo, 145-164, 2012 | 34 | 2012 |
CSR communication on Facebook: attitude towards the company and intention to share MM Garcia-De los Salmones, A Herrero, P Martinez International Journal of Contemporary Hospitality Management 33 (4), 1391-1411, 2021 | 29 | 2021 |
Revisión teórica del concepto y estrategias de medición de la responsabilidad social corporativa PMG de Leaniz, IR del Bosque Rodríguez Prisma social, 321-350, 2013 | 25 | 2013 |
An examination of the determining factors of users’ intentions to share corporate CSR content on Facebook P Martínez, Á Herrero, MM García de los Salmones Current Issues in Tourism 25 (13), 2159-2176, 2022 | 18 | 2022 |