| Investigating the antecedents of customer brand engagement and consumer based brand equity in social media R Algharabat, NP Rana, AA Alalwan, A Baabdullah, A Gupta Journal of Retailing and Consumer Services, 2019 | 488 | 2019 |
| Customer experience in digital banking: a review and future research directions C Shilpa, A Asif, G Ashish International Journal of Quality and Service Sciences 14 (2), 311-348, 2022 | 206 | 2022 |
| Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse YK Dwivedi, N Kshetri, L Hughes, NP Rana, AM Baabdullah, AK Kar, ... Information Systems Frontiers 25 (5), 2071-2114, 2023 | 149 | 2023 |
| Exploring the Role of Social Media in e-Government: an Analysis of Emerging Literature YK Dwivedi, NP Rana, M Tajvidi, B Lal, GP Sahu, A Gupta ICEGOV '17 Proceedings of the 10th International Conference on Theory and …, 2017 | 114 | 2017 |
| Measuring Impact of Security, Trust, and Privacy in Information Sharing: A Study on Social Networking Site A Gupta, A Dhami Journal of Direct, Data and Digital Marketing Practice 17 (1), 43-53, 2015 | 109 | 2015 |
| Managing shopping experience through mall attractiveness dimensions: An experience of Indian metro cities A Tandon, A Gupta, V Tripathi Asia Pacific Journal of Marketing and Logistics 28 (4), 634 - 649, 2016 | 98 | 2016 |
| Does e-retailer's country of origin influence consumer privacy, trust and purchase intention? S Bhattacharya, RP Sharma, A Gupta Journal of Consumer Marketing, 2022 | 68 | 2022 |
| A literature review and classification of relationship marketing research A Gupta, GP Sahu International Journal of Customer Relationship Marketing and Management …, 2012 | 53 | 2012 |
| Gamification in Banking: A Review, Synthesis and Setting Research Agenda S Chauhan, A Akhter, A Gupta Young Consumers 22 (3), 456-479, 2021 | 37 | 2021 |
| Exploring Relationship Marketing Dimensions and Their Effect on Customer Loyalty- A Study of Indian Mobile Telecom Market A Gupta, GP Sahu International Journal of Business Innovation and Research 9 (4), 375- 395, 2015 | 37 | 2015 |
| Influence of Cartoon Characters on Generation Alpha in Purchase Decisions A Gupta, J Kumar, T Tewary, N Virk Young Consumers 23 (2), 282-303, 2021 | 23 | 2021 |
| Netflix: SVoD entertainment of next gen J Kumar, A Gupta, S Dixit Emerald Emerging Markets Case Studies, 2020 | 22 | 2020 |
| Young working women’s purchase intention towards organic cosmetic products T Tewary, A Gupta, V Mishra, J Kumar International Journal Economics and Business Research 22 (2-3), 256–277, 2020 | 19 | 2020 |
| The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance A Tandon, V Tripathi, A Gupta International Journal of Indian Culture and Business Management 8 (4), 425-441, 2014 | 15 | 2014 |
| Impact of digitisation on entrepreneurial ecosystems: an Indian perspective A Tandon, A Gupta, P Goel, VK Singh International Journal of Business and Globalisation 25 (2), 154-169, 2020 | 14 | 2020 |
| A Bibliometric Analysis of Green Branding Research from 2000 to 2019 U Khandelwal, V Tripathi, A Gupta Vision: The Journal of Business Perspective, 1-11, 2021 | 13 | 2021 |
| Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India: An Exploratory Study A Gupta, V Mishra, A Tandon American Business Review 23 (1), 70-93, 2020 | 12 | 2020 |
| Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting A Gupta, A Tandon Emerging Markets from a Multidisciplinary Perspective, 255-272, 2018 | 12 | 2018 |
| Country of Origin and Online Retailing Ethics: The Mediating role of Trust and Satisfaction on Purchase Intention B Saptarshi, PS Rajendra, G Ashish International Journal of Emerging Markets 19 (10), 2778-2801, 2022 | 10 | 2022 |
| Factors influencing adoption of relationship marketing practices for overall growth of firm: an ISM-based model validation A Gupta, GP Sahu International Journal of Electronic Customer Relationship Management 7 (1 …, 2013 | 10 | 2013 |
Anushree TandonEuropean Forest Institute | University of Eastern FinlandE-mail megerősítve itt: uef.fi