| The functional-psychological continuum in the cognitive image of a destination: A confirmatory analysis EB Alcañiz, IS García, SS Blas Tourism management 30 (5), 715-723, 2009 | 760 | 2009 |
| The role of consumer innovativeness and perceived risk in online banking usage J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas International Journal of Bank Marketing 27 (1), 53-75, 2009 | 606 | 2009 |
| Exploring individual personality factors as drivers of M‐shopping acceptance J Aldás‐Manzano, C Ruiz‐Mafé, S Sanz‐Blas Industrial Management & Data Systems 109 (6), 739-757, 2009 | 400 | 2009 |
| Influence of online shopping information dependency and innovativeness on internet shopping adoption E Bigné‐Alcañiz, C Ruiz‐Mafé, J Aldás‐Manzano, S Sanz‐Blas Online Information Review 32 (5), 648-667, 2008 | 399 | 2008 |
| Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use J Aldas-Manzano, C Ruiz-Mafe, S Sanz-Blas, C Lassala-Navarre The Service Industries Journal 31 (7), 1165-1190, 2011 | 255 | 2011 |
| Relationships among residents' image, evaluation of the stay and post-purchase behaviour EB Alcañiz, IS García, SS Blas Journal of Vacation Marketing 11 (4), 291-302, 2005 | 244 | 2005 |
| Key drivers of internet banking services use J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas Online Information Review 33 (4), 672-695, 2009 | 227 | 2009 |
| Key drivers of consumer loyalty to Facebook fan pages C Ruiz-Mafe, J Marti-Parreno, S Sanz-Blas Online information review 38 (3), 362-380, 2014 | 226 | 2014 |
| Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users C Ruiz Mafé, S Sanz Blas Internet research 16 (4), 380-397, 2006 | 220 | 2006 |
| Key factors of teenagers' mobile advertising acceptance J Martí Parreño, S Sanz‐Blas, C Ruiz‐Mafé, J Aldás‐Manzano Industrial management & data systems 113 (5), 732-749, 2013 | 215 | 2013 |
| Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas Journal of Marketing Communications 18 (4), 265-283, 2012 | 213 | 2012 |
| The influence of place attachment, ad-evoked positive affect, and motivation on intention to visit: Imagination proclivity as a moderator S Hosany, D Buzova, S Sanz-Blas Journal of Travel Research 59 (3), 477-495, 2020 | 206 | 2020 |
| Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users SSB E Bigné, C Ruiz-Mafé Journal of Theoretical and Applied Electronic Commerce Research 2 (2), 48-60, 2007 | 202 | 2007 |
| Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction R Currás‐Pérez, C Ruiz‐Mafé, S Sanz‐Blas Online Information Review 37 (1), 61-82, 2013 | 196 | 2013 |
| Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas International Review on Public and Nonprofit Marketing 7, 127-143, 2010 | 148 | 2010 |
| Drivers and barriers to online airline ticket purchasing C Ruiz-Mafe, S Sanz-Blas, J Aldás-Manzano Journal of Air Transport Management 15 (6), 294-298, 2009 | 139 | 2009 |
| A comparative study of mobile messaging services acceptance to participate in television programmes C Ruiz Mafe, S Sanz Blas, J Fernando Tavera‐Mesías Journal of service Management 21 (1), 69-102, 2010 | 130 | 2010 |
| Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective R Curras-Perez, C Ruiz-Mafe, S Sanz-Blas Industrial Management & Data Systems 114 (9), 1477-1498, 2014 | 122 | 2014 |
| Concepto, dimensiones y antecedentes de la confianza en los entornos virtuales S Sanz, C Ruiz, I Pérez Teoría y praxis, 31-56, 2009 | 120 | 2009 |
| The role of emotions and social influences on consumer loyalty towards online travel communities C Ruiz-Mafe, J Tronch, S Sanz-Blas Journal of Service Theory and Practice 26 (5), 534-558, 2016 | 97 | 2016 |
Carla Ruiz MaféCatedrática de marketing. Universidad de ValenciaE-mail megerősítve itt: uv.es