| Exploring value propositions and service innovation: a service-dominant logic study P Skålén, J Gummerus, C Von Koskull, PR Magnusson Journal of the academy of marketing science 43, 137-158, 2015 | 756 | 2015 |
| Guest editorial: relationship marketing–past, present and future J Gummerus, C von Koskull, C Kowalkowski Journal of services marketing 31 (1), 1-5, 2017 | 181 | 2017 |
| The new wave of luxury: The meaning and value of luxury to the contemporary consumer H Kauppinen-Räisänen, J Gummerus, C von Koskull, H Cristini Qualitative Market Research: An International Journal 22 (3), 229-249, 2019 | 100 | 2019 |
| Am I worth it? Gifting myself with luxury H Kauppinen-Räisänen, J Gummerus, C von Koskull, Å Finne, A Helkkula, ... Journal of fashion Marketing and Management 18 (2), 112-132, 2014 | 63 | 2014 |
| Service development as practice: A rhetorical analysis of customer-related arguments in a service development project C von Koskull, M Fougère Scandinavian Journal of Management 27 (2), 205-220, 2011 | 32 | 2011 |
| Increasing rigor and relevance in service research through ethnography C von Koskull Journal of Services Marketing 34 (1), 74-77, 2020 | 27 | 2020 |
| Emotional strategizing in service innovation C von Koskull, T Strandvik, B Tronvoll Management Decision 54 (2), 270-287, 2016 | 23 | 2016 |
| Discovering the unfolding of service innovations C von Koskull, T Strandvik Journal of Business & Industrial Marketing 29 (2), 143-150, 2014 | 20 | 2014 |
| The essence of the Nordic school C Grönroos, C von Koskull, J Gummerus THE NORDIC SCHOOL, 29, 2015 | 13 | 2015 |
| Use of customer information: An ethnography in service development C von Koskull Svenska handelshögskolan, 2009 | 9 | 2009 |
| Use of Customer Information C von KOSKULL An Ethnography in Service Development. Helsinki, 2009 | 9 | 2009 |
| Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review J Gummerus, C Von Koskull, H Kauppinen-Räisänen, G Medberg Qualitative Market Research: An International Journal 27 (2), 180-211, 2024 | 7 | 2024 |
| The nordic school J Gummerus, C von Koskull Service marketing and management for the future. Hanken School of Economics …, 2015 | 7 | 2015 |
| Ethnographic research in service marketing: theory, methods, and practice C von Koskull Field Guide to Case Study Research in Business-to-business Marketing and …, 2014 | 6 | 2014 |
| The Role of E-Health Information in Customer Empowerment J Gummerus, V Liljander, C von Koskull Service Management in Health and Wellness Services, 233-256, 2013 | 2 | 2013 |
| A Path To A Better World Through Arts-Based Research AM Chow, E Elliot, M Gardner, L Overby, AT Moffett, C Cavazos, ... Consumer culture theory conference, 1-6, 2019 | 1 | 2019 |
| Wrath in consumer oppositional activism C von Koskull, P Berg, J Gummerus Seven deadly sins in consumption, 114-132, 2018 | 1 | 2018 |
| What is service and how it is innovated? P Skålén, J Gummerus, C von Koskull, PR Magnusson AMA SERVSIG International Service Research Conference, Helsinki, Finland …, 2012 | 1 | 2012 |
| EXPRESS: Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency L Anderson, C von Koskull, M Mende, J Gummerus Journal of Marketing, 00222429251319312, 2025 | | 2025 |
| Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency L Anderson, C von Koskull, M Mende, J Gummerus Journal of Marketing, 2025 | | 2025 |