| Netnography as a tool for understanding customers: Implications for service research and practice K Heinonen, G Medberg Journal of Services Marketing 32 (6), 657-679, 2018 | 321 | 2018 |
| Invisible value formation: a netnography in retail banking G Medberg, K Heinonen International Journal of Bank Marketing 32 (6), 590-607, 2014 | 147 | 2014 |
| Value-in-use and service quality: do customers see a difference? G Medberg, C Grönroos Journal of Service Theory and Practice 30 (4/5), 507-529, 2020 | 142 | 2020 |
| Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity R Ciuchita, G Medberg, V Penttinen, C Lutz, K Heinonen Journal of Service Management 33 (4/5), 688-704, 2022 | 26 | 2022 |
| How do Customers perceive value-in-use G Medberg Empirical Insights from Bank Service Stories. Helsinki, 2016 | 10 | 2016 |
| How do customers perceive value-in-use? Empirical insights from bank service stories G Medberg Svenska handelshögskolan, 2016 | 9 | 2016 |
| Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review J Gummerus, C Von Koskull, H Kauppinen-Räisänen, G Medberg Qualitative Market Research: An International Journal 27 (2), 180-211, 2024 | 7 | 2024 |
| Netnography in marketing research: A review and recommendations K Heinonen, G Medberg Annual RESER Conference, 2014 | 3 | 2014 |
| CSR-framtid eller fluga G Medberg Stock Magazine, 24-31, 2010 | 3 | 2010 |
| Perspectives on value-in-use in service research G Medberg, J Gummerus, M Tregua Tiziana Russo-Spenaand Cristina Mele 713, 2016 | 1 | 2016 |
| Doctor On Demand: Finnish Patients’ Experiences of Online Medical Video Consultations G Medberg 30th RESER International Congress, 2021 | | 2021 |
| The Continuing Evolution of Value Research in Service Marketing KJ Mickelsson, G Medberg 30th RESER International Congress, 2021 | | 2021 |
| Value-in-use and its implications for service research G Medberg, J Gummerus, M Tregua Proceedings of 26th RESER Conference (European Association for Research on …, 2016 | | 2016 |
| The Value Chart Technique: a method for studying value-in-use in customer relationships G Medberg 23rd International Colloquium on Relationship Marketing (ICRM) 2015, 2015 | | 2015 |
| The Third Wave of Customer Value Research KJ Mickelsson, G Medberg 23rd Nordic Academy of Management Conference (NFF), 2015 | | 2015 |
| Netnography in marketing: A systematic review and recommendations K Heinonen, G Medberg International Research Symposium in Service Management, 2014 | | 2014 |
| 'Value-In-Life'and the Third Wave of Customer Value Characterizations KJ Mickelsson, G Medberg 3rd Nordic Conference on Consumer Research (NCCR), 2014 | | 2014 |
| " Jag är värd det!" Om att unna sig själv en lyxig present J Gummerus, H Kauppinen-Räisänen, G Medberg Marknadsföring och påverkan på konsumenten, 267-286, 2014 | | 2014 |
| A Netnography of Retail Bank Customers’ Online Discussions of Value Experiences G Medberg 22nd Nordic Academy of Management Conference (NFF), 2013 | | 2013 |
| Do ethics play a role in the evaluation of bank services? A comparison between Sweden and Italy M Tregua, M Gustav Proceedings of the “2013 Naples Forum on Service”, 2013 | | 2013 |
Kristina HeinonenProfessor, Hanken School of Economics, Helsinki, FinlandE-mail megerősítve itt: hanken.fi