| Perceptual determinants of nonprofit giving behavior A Sargeant, JB Ford, DC West Journal of business research 59 (2), 155-165, 2006 | 543 | 2006 |
| Strategic marketing: creating competitive advantage DC West, JB Ford, E Ibrahim Oxford University Press, USA, 2015 | 452 | 2015 |
| The definition and measurement of creativity: what do we know? J El-Murad, DC West Journal of Advertising research 44 (2), 188-201, 2004 | 437 | 2004 |
| Exploring digital corporate social responsibility communications on Twitter S Okazaki, K Plangger, D West, HD Menéndez Journal of Business Research 117, 675-682, 2020 | 190 | 2020 |
| Supply chain transparency: A bibliometric review and research agenda M Montecchi, K Plangger, DC West International Journal of Production Economics 238, 108152, 2021 | 189 | 2021 |
| E-loyalty is not all about trust, price also matters: extending expectation-confirmation theory in bookselling websites AC Valvi, DC West Journal of Electronic Commerce Research 14 (1), 99, 2013 | 188 | 2013 |
| Practitioner and customer views of advertising creativity: same concept, different meaning? DC West, AJ Kover, A Caruana Journal of Advertising 37 (4), 35-46, 2008 | 185 | 2008 |
| Delaying surgery for patients with a previous SARS-CoV-2 infection Journal of British Surgery 107 (12), e601-e602, 2020 | 153 | 2020 |
| The relational determinants of nonprofit web site fundraising effectiveness: An exploratory study A Sargeant, DC West, E Jay Nonprofit Management and Leadership 18 (2), 141-156, 2007 | 143 | 2007 |
| Consumer branded# hashtag engagement: can creativity in TV advertising influence hashtag engagement? A Stathopoulou, L Borel, G Christodoulides, D West Psychology & Marketing 34 (4), 448-462, 2017 | 129 | 2017 |
| Risk and creativity in advertising J El-Murad, DC West Journal of Marketing Management 19 (5-6), 657-673, 2003 | 122 | 2003 |
| The measurement of e-marketing orientation (EMO) in business-to-business markets AM Shaltoni, DC West Industrial Marketing Management 39 (7), 1097-1102, 2010 | 115 | 2010 |
| Does perception matter?: an empirical analysis of donor behaviour A Sargeant, DC West, JB Ford The Service Industries Journal 24 (6), 19-36, 2004 | 115 | 2004 |
| Purchasing professional services: the case of advertising agencies DC West International Journal of Purchasing and Materials Management 33 (2), 2-9, 1997 | 114 | 1997 |
| SARS-CoV-2 infection and venous thromboembolism after surgery: an international prospective cohort study. C COVIDSurg, C GlobalSurg Anaesthesia 77 (1), 28-39, 2022 | 112 | 2022 |
| Advertising agency philosophies and employee risk taking D West, J Ford Journal of Advertising 30 (1), 77-91, 2001 | 105 | 2001 |
| Electronic marketing orientation in the Small and Medium-sized Enterprises context AM Shaltoni, D West, I Alnawas, T Shatnawi European Business Review 30 (3), 272-284, 2018 | 102 | 2018 |
| Cross-national creative personalities, processes, and agency philosophies DC West Journal of Advertising Research 33 (5), 53-63, 1993 | 102 | 1993 |
| Future directions for advertising creativity research D West, S Koslow, M Kilgour Journal of Advertising 48 (1), 102-114, 2019 | 98 | 2019 |
| Match game: Linking sponsorship congruence with communication outcomes GP Prendergast, D Poon, DC West Journal of Advertising Research 50 (2), 214-226, 2010 | 92 | 2010 |
JOHN B FORDProfessor of Marketing and International Business and Eminent ScholarE-mail megerősítve itt: odu.edu