| Utilization of artificial intelligence in the banking sector: A systematic literature review OH Fares, I Butt, SHM Lee Journal of Financial Services Marketing, 1, 2022 | 138 | 2022 |
| Defining digital fashion: Reshaping the field via a systematic review E Baek, S Haines, OH Fares, Z Huang, Y Hong, SHM Lee Computers in Human Behavior 137, 107407, 2022 | 62 | 2022 |
| Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos S Haines, OH Fares, M Mohan, SH Lee Journal of Fashion Marketing and Management: An International Journal 27 (6 …, 2023 | 23 | 2023 |
| ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon OH Fares The Conversation, 2023 | 10 | 2023 |
| Essential item purchases during COVID-19: A cluster analysis of psychographic traits P Ng, X Quach, OH Fares, M Mohan, SH Lee Journal of Global Scholars of Marketing Science 32 (4), 579-600, 2022 | 7 | 2022 |
| Virtual reality: A review and a new framework for integrated adoption OH Fares, J Aversa, SH Lee, J Jacobson International Journal of Consumer Studies 48 (2), e13040, 2024 | 6 | 2024 |
| OpenAI’s new generative tool Sora could revolutionize marketing and content creation OH Fares The Conversation 25, 2024, 2024 | 5 | 2024 |
| The digital divide: psychographic segmentation in the Canadian banking context OH Fares, J Aversa, SH Lee Journal of Marketing Analytics, 1-16, 2024 | 3 | 2024 |
| Blockchain in the Food Industry: Integrating Machine Learning in a Systematic Literature Review JM Gómez, OH Fares, M Mohan, SH Lee Journal of International Technology and Information Management 32 (1), 32-58, 2023 | 1 | 2023 |
| Remote Work Integrated Learning (RWIL) Field Placement in Retail Management. JM Gómez, OH Fares Journal of Higher Education Theory & Practice 24 (3), 2024 | | 2024 |
| Consumers’ View and Discourse on ChatGPT through the Lens of YouTube Comments OH Fares, SH Lee, J Aversa, F Gunn | | 2024 |
| Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption OH Fares, Q Zhu, SHM Lee, J Aversa Revolutionizing the Service Industry With OpenAI Models, 114-145, 2024 | | 2024 |
| Blockchain EV Payment Systems: A Systematic Literature Review in Retail Energy Trading JM Gómez, Q Zhu, OH Fares | | 2023 |
| Determinants of consumer adoption of Virtual Reality: Meta-analysis and systematic review -WIP OH Fares, J Aversa, SHM Lee, J Jacobson Southern Ontario Behavioural Decision Research (SOBDR) Conference, 2023 | | 2023 |
| 디지털 패션 연구에 대한 체계적 문헌 고찰 E Baek, SHM Lee, O Fares, S Haines, Z Huang, Y Hong 한국유통학회 학술대회 발표논문집, 46-50, 2022 | | 2022 |
| Digital Revolution in Modern Banking: Systematic Literature Review and Cluster Analysis OH Fares | | 2022 |
| Consumers’ view of the metaverse: A qualitative analysis OH Fares, SHM Lee, M Mohan Administrative Sciences Association of Canada (ASAC), 2022 | | 2022 |
| Segmenting Consumers in the Cosmetics Industry: A View on Racial Inclusivity M Mohan, SHM Lee, OH Fares, X Quach American Collegiate Retailing Association (ACRA), 151-154, 2022 | | 2022 |
| Systematic Literature Review of Slow Fashion: Looking Back to Look Forward N Ahmed, SHM Lee, I Butt, OH Fares American Collegiate Retailing Association (ACRA), 215-218, 2022 | | 2022 |
| Retail Student Perceptions of Benefit and Challenges of Peer E-Mentoring Programs F Gunn, T Hernandez, OH Fares, R Janice American Collegiate Retailing Association (ACRA), 50-52, 2022 | | 2022 |
Seung Hwan (Mark) LeeProfessor, Retail Management, Toronto Metropolitan UniversityE-mail megerősítve itt: torontomu.ca