| Service experiences beyond the direct use: indirect customer use experiences of smartphone apps A Dube, A Helkkula Journal of Service Management 26 (2), 224-248, 2015 | 136 | 2015 |
| Technology in use–characterizing customer self-service devices (SSDS) J Gummerus, M Lipkin, A Dube, K Heinonen Journal of Services Marketing 33 (1), 44-56, 2019 | 78 | 2019 |
| Titans of branding KH Lindberg-Repo, E Mehra, N Gupta, A Dube, V Kaul Gummerus, 2009 | 17 | 2009 |
| The contextual nature of value and value cocreation A Helkkula, A Dube, E Arnould The Sage handbook of service-dominant logic, 118-132, 2018 | 16 | 2018 |
| Titans of Service: building strategic service leadership KH Lindberg-Repo, A Dube Brand Audit Group, 2014 | 7 | 2014 |
| Becoming happy with “Angry Birds”: Customers’ phenomenological service experience of virtual games A Dube Customer experience management: Enhancing experience and value through …, 2014 | 6 | 2014 |
| Customer approach to the use of big data: Wearables for service A Dube, A Helkkula Proceedings of SERVSIG 2016 Conference, 2016 | 3 | 2016 |
| The ripple effect: intended and unintended app experiences A Dube, A Helkkula, T Strandvik AMA SERVSIG 2014 Conference Proceedings Services Marketing in the New …, 2014 | 3 | 2014 |
| Customer value dimensions in e-healthcare services: Lessons from Finland K Lindberg-Repo, A Dube Health Economics and Healthcare Reform: Breakthroughs in Research and …, 2018 | 2 | 2018 |
| App communication on Instagram: a netnographic study of a young human brand Isac Elliot A Helkkula, A Dube, M Holmlund, T Pylvänäinen, A Hallberg, M Hellberg RESER Conference, 1056-1068, 2015 | 2 | 2015 |
| Smartphone Apps A Dube, A Helkkula The SAGE Encyclopedia of the Internet, 801-802, 2018 | 1 | 2018 |
| Dream Catching for Innovation to Sustain Healthy Lifestyles: From Use Experiences to Dream Experiences A Dube, A Helkkula, T Strandvik The 24th Annual RESER Conference, 2014 | 1 | 2014 |
| Service Experience in Customers’ Everyday Contexts: An Investigation of Customers’ Experiences from Using Smartphone Apps A Dube Hanken School of Economics, 2020 | | 2020 |
| Emergence of innovative ideas in the Socio-cyberspace: Dream Catching A Helkkula, A Dube 2016 Forum of Markets and Marketing (FMM), 2016 | | 2016 |
| Branding Design Heritage for Prestige: Case Marimekko KH Lindberg-Repo, A Dube SΜΕs Abstracts: 13th Annual International Conference on SΜΕs …, 2016 | | 2016 |
| Customer learning in phenomenological service experience: experiential learning through apps A Dube 2015 Naples Forum on Service, 2015 | | 2015 |
| Customer Identification of Service Innovations based on Everyday Innovation Experiences A Dube AMA SERVSIG 2014 International Service Research Conference Proceedings …, 2014 | | 2014 |
| Customer Experience Exemplars: Angry Birds A Dube Customer Experience Management: Enhancing Experience and Value Through …, 2014 | | 2014 |
| Dream Catching: Discovering innovations that customers will buy T Strandvik, A Helkkula, A Dube The 22nd Nordic Conference in Tourism and Hospitality Research, 2013 | | 2013 |
| Service Innovation as Consumer Experienced Phenomenon: A Service Experience Investigation of Smartphone Apps A Dube 2013 Frontiers in Service Conference Proceedings, 2013 | | 2013 |