| Consumer behavior analysis on online and offline shopping during pandemic situation MC Espinoza, V Ganatra, K Prasanth, R Sinha, CEO Montañez, KM Sunil, ... International Journal of Accounting & Finance in Asia Pasific 4 (3), 75-87, 2021 | 35 | 2021 |
| Factors that lead Amazon. com to a successful online shopping platform U Warrier, P Singh, CW Jien, DMH Kee, GZ Yi, TW Jiann, TY Liang, G Sb, ... Int. J. Tour. Hosp. Asia Pasific (IJTHAP) 4, 7-17, 2021 | 24 | 2021 |
| New norm in consumer buying pattern: Online shopping swing amid the coronavirus pandemic R Sinha, RK Nair, V Naik, V Ganatra, P Singri, P Singh, AR Kamble, ... Int. J. Account. Financ. Asia Pasific 4 (2), 118-128, 2021 | 24 | 2021 |
| The impact of food delivery apps on customer perceived value among university students V Ganatra, R Kaakandikar, M Izzuddin, DMH Kee, NB Zainuddin, ... Journal of The Community Development in Asia 4 (3), 68-78, 2021 | 19 | 2021 |
| An empirical study on customer satisfaction, perception, and brand image in Starbucks Coffee in India, Asia R Pandey, V Ganatra, S Jamnik, P Goel, P Goyal, CL Xuan, DMH Kee, ... International Journal of Tourism and Hospitality in Asia Pasific 4 (1), 53-63, 2021 | 19 | 2021 |
| How does social media platforms help to improve business performances during the COVID-19 pandemic? A study of TikTok H Kee, SW Heng, H Mei, C Huang, V Doshi Journal of The Community Development in Asia (JCDA) Vol 5 (1), 41-53, 2022 | 13 | 2022 |
| Impact of Covid-19 on business performance: A case study of Starbucks R Sinha, V Ganatra, P Pandey, DMH Kee, GS Lekha, N Kumar, H Yue International Journal of Tourism and Hospitality in Asia Pacific 4 (2), 13-27, 2021 | 12 | 2021 |
| The effect of Starbucks marketing campaigns on consumer buying behaviour RK Nair, R Sinha, SG Crasto, KW Kian, DMH Kee, SAB Abdullah, ... Asia Pacific Journal of Management and Education 4 (1), 72-81, 2021 | 9 | 2021 |
| A study of subway marketing 4P strategy V Ganatra, A Utama, P Puran, R Pandey, LM Qi, DMH Kee, ISA Ling, ... Asia Pacific Journal of Management and Education 4 (2), 47-64, 2021 | 9 | 2021 |
| The Body Shop" Forever Against Animal Testing” V Ganatra, R Sinha, S Srishti, R Pandey, P Kadam, SA Ristiansyah, ... International Journal of Applied Business and International Management 6 (1 …, 2021 | 8 | 2021 |
| Contributing factors to customer loyalty in fast-food restaurants: A study of KFC V Ganatra, KB Teoh, NB Sapian, DMH Kee, NAM Ud, ND Zulkepli, ... Advances in Global Economics and Business Journal 2 (2), 33-45, 2021 | 7 | 2021 |
| Analysis of strategies implemented by AirAsia to cater to the Covid-1 9 effects RK Nair, V Ganatra, K Kaur, DMH Kee, WT Khoo, SY Khor, J Mahajan Journal of The Community Development in Asia 4 (3), 49-67, 2021 | 7 | 2021 |
| Harnessing the power of artificial intelligence in the accounting industry: A case study of KPMG PV Ranjith, S Madan, DAW Jian, KB Teoh, AS Singh, V Ganatra, ... International Journal of Accounting & Finance in Asia Pasific 4 (2), 93-106, 2021 | 7 | 2021 |
| Advertising strategies of Hyundai Motors in Indian market LS Reddy, P Ranjith, S Sabnis, V Ganatra, K Shastry, A Elviona, W Jiaze International Journal of Accounting & Finance in Asia Pasific 4 (1), 104-115, 2021 | 5 | 2021 |
| Factors influencing the customer dining experience and retention at Marrybrown in Malaysia ZJ Oh, AAGS Utama, WH Ong, DMH Kee, G Mane, J Oh, PA Munisvavar Management 6 (3), 86-101, 2021 | 5 | 2021 |
| The impact of global trend on courier service and consumer satisfaction: A Study of DHL R Pandey, V Ganatra, H Sonawane, F Nur Binti Mohd Fauzi, ... International Journal of Tourism and Hospitality in Asia Pasific 4 (1), 64-72, 2021 | 5 | 2021 |
| Factors influencing consumer behaviour: A case of McDonald’s AAGS Utama, N Kumar, SJ Wen, DMH Kee, TM Er, TP Xin, YJ Yuan, ... Advances in Global Economics and Business Journal 1 (2), 55-64, 2020 | 5 | 2020 |
| Students' Satisfaction Towards the Use of E-learning during the Global Pandemic AD Fozeli, NA Sani, AS Mustafa, NA Khalid, P Chawla Education 5 (1), 34-50, 2022 | 4 | 2022 |
| Marketing strategies of travel and tourism industry V Ganatra, AGS Utama, P Pawar, S Verma, R Pandey, J Whiryawan, ... International JournalofTourismandHospitalityinAsiaPasi ic (IJTHAP) 4 (1), 43-52, 2021 | 4 | 2021 |
| Trust, perceived support and organizational citizenship behavior among undergraduate students in Universiti Sains Malaysia DMH Kee, MA Syazwan, MD Rusydi, MA Anwar, MH Islah, YF Khan, ... Asia Pacific Journal of Management and Education 4 (3), 49-60, 2021 | 3 | 2021 |