Information sought by prospective students from social media electronic word-of-mouth during the university choice process TD Le, AR Dobele, LJ Robinson Journal of Higher Education Policy and Management 41 (1), 18-34, 2019 | 139 | 2019 |
ATTITUDES TOWARD MOBILE ADVERTISING: A STUDY OF MOBILE WEB DISPLAY AND MOBILE APP DISPLAY ADVERTISING TD Le, BTH Nguyen Asian Academy of Management Journal 19 (2), 87-103, 2014 | 128 | 2014 |
Understanding high school students use of choice factors and word-of-mouth information sources in university selection TD Le, LJ Robinson, AR Dobele Studies in Higher Education 45 (4), 808-818, 2020 | 114 | 2020 |
WOM source characteristics and message quality: the receiver perspective TD Le, AR Dobele, LJ Robinson Marketing Intelligence & Planning 36 (4), 440-454, 2018 | 68 | 2018 |
Influence of WOM and content type on online engagement in consumption communities: The information flow from discussion forums to Facebook TD Le Online Information Review, 2018 | 53 | 2018 |
Ethically minded consumer behaviour in Vietnam: An analysis of cultural values, personal values, attitudinal factors and demographics TD Le, TA Kieu Asia Pacific Journal of Marketing and Logistics 31 (3), 609-626, 2019 | 50 | 2019 |
Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisements TD Le, H Vo International Journal of Internet Marketing and Advertising 11 (3), 202-217, 2017 | 36 | 2017 |
Socially responsible human resources management and employee retention: The roles of shared value, relationship satisfaction, and servant leadership NT Pham, TH Tuan, TD Le, PND Nguyen, M Usman, GTC Ferreira Journal of Cleaner Production 414, 137704, 2023 | 27 | 2023 |
Examining the relationship between digital content marketing perceived value and brand loyalty: Insights from Vietnam TT Bui, QT Tran, T Alang, TD Le Cogent Social Sciences 9 (1), 2225835, 2023 | 24 | 2023 |
Word‐of‐mouth information processing routes: The mediating role of message and source characteristics TD Le, LJ Robinson, AR Dobele Journal of Consumer Behaviour 19 (2), 171-181, 2020 | 24 | 2020 |
Ethically minded consumer behavior of Generation Z in Vietnam: The impact of socialization agents and environmental concern TD Le, H Duc Tran, TQH Hoang Cogent Business & Management 9 (1), 2102124, 2022 | 18 | 2022 |
eWOM processing from receiver perspective: Conceptualising the relationships TD Le, LJ Robinson, AR Dobele International Journal of Consumer Studies 47 (1), 434-450, 2023 | 10 | 2023 |
Service quality in higher education: Applying HEdPERF scale in Vietnamese universities TTH Lam, NQ Trang Ho Chi Minh city open University Journal of Science-Social Sciences 11 (1 …, 2021 | 10 | 2021 |
Rice field aquaculture systems in the Mekong Delta, Vietnam: potential and reality VQ Mai, TD Le, KS Dang, NM Pham, ND Nguyen dela Cruz CR, Lightfoot C, Costa-Pierce BA, Carangal VR, Bimbao MP (eds …, 1992 | 10 | 1992 |
Ethical consumption in Vietnam: An analysis of generational cohorts and gender TD LE, PND NGUYEN, TA KIEU Journal of Distribution Science 18 (7), 37-48, 2020 | 8 | 2020 |
Choice factors when Vietnamese high school students consider universities: A mixed method approach TD Le, NV Le, TT Nguyen, KT Tran, HQ Hoang Education Sciences 12 (11), 779, 2022 | 6 | 2022 |
The impact of legal environment on business success through the practices of corporate social responsibility MN Khuong, NK An Troung, TN Doanh, LDM Tri, NND Phuomg, TL Thanh Management Science Letters 10 (3), 3033-3040, 2020 | 5 | 2020 |
Word-of-mouth processing and higher education choice factors DMT Le RMIT University, 2018 | 4 | 2018 |
Fostering organisational high performance through leadership and organisational learning: evidence from tourism firms in Vietnam NK Mai, TT Do, TD Le Journal for International Business and Entrepreneurship Development 15 (1 …, 2023 | 3 | 2023 |
Influence of music congruity and celebrity image in music video marketing on Vietnamese consumers’ brand-related outcomes NHQ Anh, TD Le HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE-SOCIAL SCIENCES 12 (1 …, 2022 | 3 | 2022 |