| Balancing risk and return in a customer portfolio CO Tarasi, RN Bolton, MD Hutt, BA Walker Journal of Marketing 75 (3), 1-17, 2011 | 140 | 2011 |
| Managing customer relationships RN Bolton, CO Tarasi Review of marketing research, 3-38, 2017 | 122 | 2017 |
| Relationship characteristics and cash flow variability: Implications for satisfaction, loyalty, and customer portfolio management CO Tarasi, RN Bolton, A Gustafsson, BA Walker Journal of Service Research 16 (2), 121-137, 2013 | 67 | 2013 |
| Designing satisfying service encounters: website versus store touchpoints RN Bolton, A Gustafsson, CO Tarasi, L Witell Journal of the Academy of Marketing Science, 1-23, 2022 | 53 | 2022 |
| Selling sales: Factors influencing undergraduate business students’ decision to pursue sales education C Allen, P Kumar, C Tarasi, H Wilson Journal of Marketing Education 36 (2), 94-104, 2014 | 53 | 2014 |
| Affinity for quantitative tools: Undergraduate marketing students moving beyond quantitative anxiety CO Tarasi, JH Wilson, C Puri, RL Divine Journal of marketing education 35 (1), 41-53, 2013 | 29 | 2013 |
| Managing a global retail brand in different markets: Meta-analyses of customer responses to service encounters RN Bolton, A Gustafsson, CO Tarasi, L Witell Journal of Retailing 98 (2), 294-314, 2022 | 24 | 2022 |
| Helping students find their sweet spot: A teaching approach using the sales process to find jobs that fit CK Allen, RG Dugan, EM Popa, CO Tarasi Marketing Education Review 27 (3), 187-201, 2017 | 24 | 2017 |
| An empirical examination of financial differences between franchised and non-franchised restaurant firms EY Roh, CO Tarasi, EM Popa Journal of Foodservice Business Research 16 (1), 1-19, 2013 | 19 | 2013 |
| How customer experience management reconciles strategy differences between East and West RN Bolton, A Gustafsson, CO Tarasi, L Witell Journal of Global Scholars of Marketing Science 31 (3), 273-295, 2021 | 7 | 2021 |
| " I want to get even before I quit." Bullying, counterproductive work behavior, and turnover intention among kitchen professionals EY Roh, C Tarasi, E Popa Journal of Human Resources in Hospitality & Tourism 22 (1), 71-96, 2023 | 5 | 2023 |
| MBA students’ quantitative attitude: Confident or anxious? CO Tarasi, JH Wilson, C Puri Journal of Higher Education Theory and Practice 13 (1), 38-44, 2013 | 5 | 2013 |
| " Balancing Risk and Return in a Customer Portfolio": A Reply CO Tarasi, RN Bolton, MD Hutt, BA Walker Journal of Marketing 75 (3), 23-26, 2011 | 5 | 2011 |
| Risk considerations in the management of customer equity RN Bolton, CO Tarasi Handbook of Research on Customer Equity in Marketing, 335-362, 2015 | 4 | 2015 |
| Customers as market-based assets CO Tarasi Arizona State University, 2008 | 3 | 2008 |
| An Examination of Moderating Effects of Demographics on Bullying to Turnover Intention: A Case of Korean Kitchen Employees in Upscale Hotels E Roh, CI Cheng, C Tarasi, EM Popa Crina and Popa, Eugen M., An Examination of Moderating Effects of …, 2021 | 2 | 2021 |
| 'I Want to Get Even Before I Quit.'Bullying, Counterproductive Work Behavior, and Turnover Intention Among Kitchen Professionals E Roh, C Tarasi, EM Popa Bullying, Counterproductive Work Behavior, and Turnover Intention Among …, 2021 | 2 | 2021 |
| Financial portfolio theory and customer management: insights and research directions MD Hutt, CO Tarasi, BA Walker Handbook of Marketing and Finance, 2012 | 2 | 2012 |
| Sustainable marketing: implications of an emerging producer/consumer societal contract SH Dahlquist, C Tarasi International Journal of Society Systems Science 7 (3), 222-237, 2015 | 1 | 2015 |
| Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society. C Tarasi, M Scott Advances in Consumer Research 33 (1), 2006 | 1 | 2006 |
