| Business research methods: An applied orientation S Sreejesh, S Mohapatra, MR Anusree Springer, 2014 | 687 | 2014 |
| Impact of responsible tourism on destination sustainability and quality of life of community in tourism destinations PV Mathew, S Sreejesh Journal of Hospitality and Tourism management 31, 83-89, 2017 | 580 | 2017 |
| Examination of the roles played by brand love and jealousy in shaping customer engagement A Sarkar, S Sreejesh Journal of Product & Brand Management 23 (1), 24-32, 2014 | 244 | 2014 |
| Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism S Sreejesh, J Paul, C Strong, J Pius International Journal of Information Management 54, 102155, 2020 | 179 | 2020 |
| Service quality versus service experience: An empirical examination of the consequential effects in B2B services S Roy, S Sreejesh, S Bhatia Industrial Marketing Management 82, 52-69, 2019 | 151 | 2019 |
| Role of mobile banking servicescape on customer attitude and engagement: An empirical investigation in India D Sahoo, S S. Pillai International Journal of Bank Marketing 35 (7), 1115-1132, 2017 | 123 | 2017 |
| The differential association of workplace conflicts on employee well-being: The moderating role of perceived social support at work V Kuriakose, S Sreejesh, PR Wilson, MR Anusree International Journal of Conflict Management 30 (5), 680-705, 2019 | 99* | 2019 |
| Effect of information content and form on customers’ attitude and transaction intention in mobile banking: Moderating role of perceived privacy concern A MR, A Mitra International Journal of Bank Marketing 34 (7), 1092-1113, 2016 | 92 | 2016 |
| Mixed method research design: an application in consumer-brand relationships (CBR) S Sreejesh, S Mohapatra Springer, 2014 | 79 | 2014 |
| Business research design: Exploratory, descriptive and causal designs S Sreejesh, S Mohapatra, MR Anusree, S Sreejesh, S Mohapatra, ... Business research methods: An applied orientation, 25-103, 2014 | 79 | 2014 |
| Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products Abhilash Ponnam , Sreejesh S , M.S. Balaji British Food Journal 117 (2), 523-537, 2015 | 78 | 2015 |
| Validating a scale to measure consumer’s luxury brand aspiration A Sarkar, S Roy Journal of Product & Brand Management 25 (5), 465-478, 2016 | 73 | 2016 |
| The impact of other customer perception on consumer-brand relationships S Sreejesh, JG Sarkar, A Sarkar, A Eshghi, MR Anusree Journal of Service Theory and Practice 28 (2), 130-146, 2017 | 71 | 2017 |
| An empirical study on consumer motives and attitude towards adoption of electric vehicles in India: Policy implications for stakeholders D Sahoo, S Harichandan, SK Kar, S Sreejesh Energy Policy 165, 112941, 2022 | 70 | 2022 |
| Effect of information quality of employment website on attitude toward the website: A moderated mediation study C Priyadarshini, S Sreejesh, MR Anusree International Journal of Manpower 38 (5), 729-745, 2017 | 68 | 2017 |
| What we know and need to know about the gamification of advertising: A review and synthesis of the advergame studies D Vashisht, MB Royne European Journal of Marketing 53 (4), 607-634, 2019 | 67 | 2019 |
| You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate A Sarkar, JG Sarkar, S Sreejesh, MR Anusree, B Rishi Journal of Brand Management, 1-15, 2020 | 61 | 2020 |
| Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention T Ghosh, S Sreejesh, YK Dwivedi Journal of Interactive Marketing 55 (1), 52-66, 2021 | 60 | 2021 |
| Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception A Sarkar, JG Sarkar, S Sreejesh International Journal of Hospitality Management 94, 102873, 2021 | 54 | 2021 |
| Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames DV Sreejesh S Journal of Indian Business Research 7 (3), 292-312, 2015 | 54 | 2015 |
Sanjay MohapatraProfessorE-mail megerősítve itt: ximb.ac.in
